Lifecycle Marketing Manager.

dopay is on a mission to transform the way businesses handle payroll and empower cash-based workers in emerging markets. Were looking for a driven and strategicLifecycle Marketing Managerto join our team and take ownership of customer engagement retention and advocacy initiatives for our growing B2B client base.

As theLifecycle Marketing Managerat dopay you will lead efforts to deepen relationships with our business clients and their employees. Your focus will be on driving customer engagement and retention across the customer lifecyclefrom onboarding through to advocacy. Working closely with our Customer Success team you will develop and execute data-driven strategies and automation via HubSpot and other channels to enhance customer experience maximize Lifetime Value (LTV) and foster a community of advocates. This role requires a strategic thinker with hands-on experience in B2B marketing specifically in retention and lifecycle management.

Responsibilities

• Customer Retention & Engagement Program: Design and executepersonalized data-driven lifecycle marketing B2B to B2C programthat engage customers at every stage of their journeyfrom onboarding to advocacy based on demographics behavior and engagement levels. Tailor strategies to resonate with specific customer groups improving relevance and effectiveness.
• Customer Journey Mapping: Build and optimize customer journey maps to understand the end-to-end customer experience. Identify key touchpoints and opportunities for dopay to add value ensuring positive experiences throughout the customer lifecycle.
• Focus ondriving customer growthby identifying opportunities to upsell cross-sell and increase usage through targeted communication flows
• A/B Testing & Optimization: Apply A/B testing methodology to all retention and lifecycle campaigns to optimize engagement rates conversion and ROI. Continuously experiment and iterate on messaging design and timing to find the best-performing strategies.
• Onboarding & Activation: Develop comprehensive onboarding and activation programs for new clients to ensure they understand how to get the most out of dopays products and services. Create personalized materials that highlight key features and provide training to ensure smooth adoption.
• Churn Reduction Initiatives: Develop proactive strategies to reduce churn including re-engagement campaigns product education efforts and personalized retention offers. Identify at-risk customers early and implement interventions to retain them.
• Customer Advocacy & Loyalty Programs: Develop and manage customer advocacy programs (including referral loyalty and testimonial programs) to reward repeat customers and encourage them to refer new customers to dopay. Leverage customer success stories case studies and feedback to build a community of advocates.
• Retention Metrics & Analysis:Track analyze and report on keyretention metrics(e.g. repeat usage LTV) to measure the effectiveness of retention initiatives. Provide actionable insights and recommendations for continuous improvement.
• Collaboration with Product & Sales Teams: Work closely with the sales and product teams to ensure retention efforts are aligned with product development and overall marketing strategies. Collaborate on customer journeys that lead to higher engagement.

• Bachelors degree in Marketing Business Communications or a related field.
• 6 years of experience in B2B marketing with a strong focus on customer retention lifecycle marketing and advocacy.
• Proven track record of developing and executing successful customer lifecycle strategies in a SaaS or tech-driven environment.
• Hands-on experience with marketing automation tools (HubSpot highly preferred) CRM platforms and multi-channel marketing (email SMS push notifications).
• Strong analytical skills and experience with A/B testing customer journey mapping and lifecycle analysis.
• Excellent written and verbal communication skills with a keen eye for detail and the ability to create compelling customer communications.
• Collaborative and strategic thinker able to work effectively with cross-functional teams in a fast-paced environment.

Why Join dopay

• Be part of a mission-driven company that is transforming payroll and financial inclusion for workers in emerging markets.
• Work with a dynamic and diverse team focused on innovation growth and delivering value to our clients and their employees.
• Competitive salary and benefits with opportunities for career growth and professional development.

If you are a proactive data-driven marketer who thrives on building customer relationships and driving long-term value wed love to hear from you. Apply today to join dopay and make a meaningful impact on financial inclusion!

Required Experience:

Manager