Digital Marketing Manager

Responsibilities

• Plan and execute all digital marketing including SEO/SEM marketing database email social media and display advertising campaigns
• Design build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends)
• Working knowledge of ad serving tools (e.g. DART Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML CSS and JavaScript development and constraints
• Strong analytical skills and datadriven thinking
• Uptodate with the latest trends and best practices in online marketing and measurement

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