Social Media Specialist

Potential HR is hiring on behalf of its client a Marketing Agency specialized in the Restaurants & F&B sector for a Social Media Specialist to manage social media accounts develop content ideas and create engaging platform-specific content across multiple client brands.

The role requires a strong understanding of social media platforms audience behavior trends content planning and brand communication with the ability to manage multiple accounts and collaborate with creative and account management teams.

• Manage day-to-day social media activities across multiple client accounts and platforms.
• Develop monthly content plans and content calendars based on brand objectives and target audiences.
• Generate creative content ideas concepts and campaign directions for different brands.
• Write engaging captions posts and social media copy aligned with each brands tone of voice.
• Adapt content ideas according to different platforms including Instagram Facebook TikTok LinkedIn and other relevant channels.
• Monitor social media trends audience behavior competitor activity and emerging content formats.
• Coordinate with Graphic Designers Video Creators Account Managers and other internal teams to execute content plans.
• Prepare clear creative briefs for design and video teams when required.
• Ensure content consistency with brand identity communication guidelines and campaign objectives.
• Manage multiple social media accounts priorities deadlines and content requirements simultaneously.
• Monitor comments messages and community activity when required.
• Support social media campaigns promotions launches and seasonal content.
• Review published content to ensure accuracy consistency and quality.
• Monitor content performance and identify opportunities to improve reach engagement and audience interaction.
• Contribute to brainstorming sessions and suggest new creative approaches for client accounts.

• 23 years of professional experience in Social Media Management Content Creation or a similar role.
• Strong hands-on experience managing social media accounts across multiple platforms.
• Strong writing copywriting and storytelling skills.
• Ability to develop creative and engaging content ideas for different brands and audiences.
• Good understanding of social media platforms trends algorithms formats and audience behavior.
• Experience developing content calendars and managing regular content publishing.
• Good understanding of brand tone of voice and social media communication.
• Ability to manage multiple brands or client accounts simultaneously.
• Experience coordinating with Graphic Designers Video Creators Account Managers and other creative teams.
• Strong communication organization follow-up and time-management skills.
• Ability to work effectively within a fast-paced agency environment.
• Previous experience within a Marketing Advertising Digital or Social Media Agency is highly preferred.
• Previous experience working with Restaurants or F&B brands is a strong plus.
• Good written English is preferred.

• Working Days: Saturday to Thursday
• Day Off: Friday
• Working Hours: 10:00 AM 6:00 PM
• Location: Maadi Ring Road Cairo
• Working Model: On-Site
• Employment Type: Full-Time