Senior B2B Performance Marketing Specialist

We are looking for an experienced B2B Performance Marketing Senior Specialist with 6 years of experience running and optimizing digital campaigns across global markets. The ideal candidate combines strong media buying conversion tracking analytics CRM and email marketing experience with a solid understanding of complex B2B environments.

• Plan manage and optimize paid awareness and lead generation campaigns across multi-channels / Google Ads LinkedIn Ads and other relevant channels.

• Improve campaign performance based on lead quality conversion rates pipeline revenue and ROI.

• Audit and optimize conversion tracking using Google Tag Manager GA4 Enhanced Conversions and data layers.

• Connect advertising data with CRM data to improve attribution targeting and campaign optimization.

• Build and analyze campaign reports using GA4 Looker Studio CRM platforms and advertising platforms.

• Support B2B email marketing campaigns including nurturing retargeting reactivation and campaign follow-up.

• Use first-party and CRM data to improve audience targeting and conversion quality.

• Stay up to date with new advertising technologies AI tools and digital marketing trends.

• 6 years of experience in media buying performance marketing or digital acquisition.

• Strong hands-on experience with Google Ads and LinkedIn Ads.

• Proven experience working in B2B environments preferably across global markets.

• Strong experience with Google Tag Manager GA4 conversion tracking and Enhanced Conversions.

• Good understanding of data layers event tracking attribution and CRM integrations.

• Experience using CRM data to optimize marketing campaigns.

• Experience running and analyzing B2B email marketing campaigns.

• Strong analytical skills and the ability to connect campaign data with business outcomes.

• Proven ability to manage campaigns against KPIs such as CPL CAC pipeline revenue and ROI.

• Knowledge of programmatic advertising and industry/magazine advertising.

• Experience with Looker Studio and advanced marketing reporting.

• Strong understanding of AI tools for campaign analysis optimization research and content support.

• HubSpot experience.

• Experience in engineering technology industrial or other technical B2B markets.

• Experience with SEO and AEO.