Performance Marketing Manager

Role Overview:

The Performance Marketing Manager will be responsible for planning executing optimizing

and scaling user acquisition campaigns focused on acquiring paying subscribers.

Credit Card subscriptions

Apple Store Billing

Google Play Billing

The ideal candidate should have strong hands-on experience in performance marketing for

subscription-based digital products mobile apps streaming platforms or fintech/e-commerce

businesses.

Key Responsibilities:

5- Customer Acquisition

Develop and execute paid acquisition strategies to drive subscriber growth.

Manage campaigns across:

o Meta Ads (Facebook & Instagram)

o Google Ads (UAC Search Display YouTube)

o TikTok Ads

o DSPs and affiliate channels

Optimize campaigns toward:

o Paid subscriptions

o ROAS

o CAC

o LTV

o Retention quality

2- Subscription & Billing Optimization

Drive acquisition focused on:

o Credit card payments

o Apple App Store billing

o Google Play billing

Work closely with product and technical teams to improve conversion funnels and

payment success rates.

Analyze subscription drop-offs and optimize onboarding and checkout flows.

3- Analytics & Reporting

Monitor and report on:

o CAC

o CPI

o Conversion rates

o ROAS

o Subscription retention

o Cohort performance

Build dashboards and performance reports for management.

Use attribution and analytics tools such as:

o AppsFlyer

o Firebase

o Google Analytics

o Adjust

o Mixpanel (preferred)

4- Creative & Growth Optimization

Lead A/B testing initiatives for creatives landing pages and app store assets.

Coordinate with design and content teams to produce high-performing ad creatives.

Continuously identify growth opportunities and scaling strategies.

5- Agency & Partner Management

Manage media buying agencies and external partners where applicable.

Ensure proper tracking implementation and campaign governance.

Bachelors degree in business administration mass communication or any other related field.

7 years of experience in performance marketing or growth marketing.

Strong experience managing mobile app acquisition campaigns.

Proven experience acquiring paying customers for subscription-based services.

Experience with:

o Apple Store subscriptions

o Google Play subscriptions

o Credit card acquisition funnels

Strong analytical and reporting skills.

Hands-on experience with Meta and Google campaign optimization.

Experience in entertainment OTT gaming fintech or subscription apps is highly

preferred.

Required Experience:

Manager