Performance Marketing Manager
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Monthly Salary:
Posted:
Application Deadline:
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Job Summary
Role Overview:
The Performance Marketing Manager will be responsible for planning executing optimizing
and scaling user acquisition campaigns focused on acquiring paying subscribers.
Credit Card subscriptions
Apple Store Billing
Google Play Billing
The ideal candidate should have strong hands-on experience in performance marketing for
subscription-based digital products mobile apps streaming platforms or fintech/e-commerce
businesses.
Key Responsibilities:
5- Customer Acquisition
Develop and execute paid acquisition strategies to drive subscriber growth.
Manage campaigns across:
o Meta Ads (Facebook & Instagram)
o Google Ads (UAC Search Display YouTube)
o TikTok Ads
o DSPs and affiliate channels
Optimize campaigns toward:
o Paid subscriptions
o ROAS
o CAC
o LTV
o Retention quality
2- Subscription & Billing Optimization
Drive acquisition focused on:
o Credit card payments
o Apple App Store billing
o Google Play billing
Work closely with product and technical teams to improve conversion funnels and
payment success rates.
Analyze subscription drop-offs and optimize onboarding and checkout flows.
3- Analytics & Reporting
Monitor and report on:
o CAC
o CPI
o Conversion rates
o ROAS
o Subscription retention
o Cohort performance
Build dashboards and performance reports for management.
Use attribution and analytics tools such as:
o AppsFlyer
o Firebase
o Google Analytics
o Adjust
o Mixpanel (preferred)
4- Creative & Growth Optimization
Lead A/B testing initiatives for creatives landing pages and app store assets.
Coordinate with design and content teams to produce high-performing ad creatives.
Continuously identify growth opportunities and scaling strategies.
5- Agency & Partner Management
Manage media buying agencies and external partners where applicable.
Ensure proper tracking implementation and campaign governance.
Requirements
Bachelors degree in business administration mass communication or any other related field.
7 years of experience in performance marketing or growth marketing.
Strong experience managing mobile app acquisition campaigns.
Proven experience acquiring paying customers for subscription-based services.
Experience with:
o Apple Store subscriptions
o Google Play subscriptions
o Credit card acquisition funnels
Strong analytical and reporting skills.
Hands-on experience with Meta and Google campaign optimization.
Experience in entertainment OTT gaming fintech or subscription apps is highly
preferred.
Required Experience:
Manager
About Company
ArpuPlus is a regional mobile value added service provider (VAS) and platform solutions in the MENA, Asia, and Europe.
