Marketing Generalist

This is a remote position.

Role Overview

Were looking for a sharp versatile Marketing Generalist to support a founder or small team across the full range of marketing work needed to grow the business whether thats generating demand for a B2B product or building an audience for a B2C brand. This isnt a single-lane role youll move between content campaigns research and coordination depending on what the business needs that week.

Your Impact

Early-stage marketing rarely fits into one job description. Your work fills the gaps whatever the business needs that week so growth doesnt stall waiting for the right specialist.

Core Responsibilities

Content & Social Media 30%

• Draft schedule and publish content across social platforms
  

• Support basic content creation (posts captions graphics short-form edits)
  

• Maintain a content calendar and keep it on track
  

Campaigns & Growth 30%

• Support execution of email campaigns newsletters and promotions
  

• Assist with basic paid ad setup and tracking if applicable
  

• Conduct research on competitors trends and audience insights
  

Marketing Operations 25%

• Track performance metrics and put together basic reports
  

• Keep marketing assets files and documentation organized
  

• Coordinate with freelancers designers or agencies as needed
  

Ad-Hoc & Special Projects 15%

• Support launches events or one-off marketing initiatives
  

• Pick up new tasks as the founders priorities shift
  

• Research and test new channels or tactics as needed