Assistant Brand Manager

Job Description

• Choose target consumers by using attractiveness and ability to win, develop consumer insight, understand target consumer perceived values of brands, and lead on consumer studies to unlock consumer gaps.
• Define brand vision, strategies and plans to bring the brand essence to life.
• Understands shopping behaviors and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers. Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers.
• Develop and successfully execute Bigger, Bolder and Better innovation & renovation for your brands
• Manage the development and execution of strong functionally aligned brand and Integrated Commercial Plan (ICP), responsible for the performance, health, and strategic alignment with the Market Business Strategy (MBS). Understand business impact and prioritize fixed expenses and trade investment of your brands.
• Responsible for the development of ultimate brief and Big Ideas, engagement strategies and the creation of attractive and rewarding brand experiences. Work in partnership with communication agencies and ensure all brand communication contributes to enhancing the company image of trusted leader.

Job Requirements

• Bachelor degree in Business Administration
• Minimum 3 years related experience.
• Excellent project management skills to manage own project and tasksHigh supervisory and leadership skills
• Excellent interpersonal skills and analytical skills with experience of analyzing & interpreting complex data & customer requirements are ess
• ential to this role.
• Excellent oral and written communication skills, Effective Negotiation Skills
• Honest and talented to deal with outside parties in an appropriate manner