Trade Marketing Manager

Role purpose :

• Responsible for developing Direct Sales channel growth strategies and driving execution to achieve channel goal of all Syngenta products. (Dealers/Retailers/Farmers)
• Responsible for Co-developing channel activities with Distributors team and define growth strategies and driving execution to achieve Syngenta products at distributor. (Retailers/Farmers)
• Contribute initiatives and supports to Market Development team to drive sell-out/ Consumption/ POG
• Manage Rebate budget and propose strategic actions to optimize trade spending and delivery business goals.

Main Responsibilities :

• Define Direct Sales Channel picture of success i.e. distribution in-store merchandising assortment etc. to be in line with the brand strategies and communication message.
• Define channel opportunities Customer segmentation to develop relevant growth strategies to optimize Trade spending and maximize Sales according to seasonality and pet pressure.
• Work with key stakeholders (Sales Marketing Finance Supply Chain) to propose appropriate channel activities to delivery both short- and long-term targets.
• Develop and execute integrated activity calendar for the direct sales including NPI in-store visibility trade promotion/ policy customer engagement meetings/ events for both Dealer and Retailers activation to deliver Channel target and gain market share
• Manage visibility tools to drive Syngenta/ NPIs image at POS.
• Work with Market Development team to define and create appealing farmer activities
• Fully responsible for Trade promotion budget management for Direct Sales Channel. Support to manage BTL budget within assigned region
• Conduct regular business analysis review for Direct Sales channel and indirect distributors assigned areas campaign/launch tracking and propose learnings action plan for improvement
• Participation and contribute input into monthly Demand Monthly/ Quarterly Sales meeting

Accountabilities :

• Accountable for CP sales in Area.
• Lead and Supervise the Sales Team effectively and efficiently in Area.
• Manages and Deliver Financial Commitments
• Account Management for smooth implementation of COTs.
• Gather Analyze and Communicate Market Place Information
• Demand Creation
• Deployment of Sales Resources
• Audit of Market Place Performance against Sales Plan
• Core Values

Critical success factors & key challenges :

• Operate in highly competitive market-place with many MNC and generic players. Need to deal effectively with potential safety and environmental issues raise by consumer groups regulatory bodies.
• Face with highly demanding customers on quality and services. Need to operate on irregular and long hour in remote areas and require to travel away from home for a few days / weeks

Qualifications :

Knowledge experience & capabilities :

Critical knowledge :

• The position requires good technical and sales background in agriculture. A basic degree is essential.

Critical experience :

• Marketing degree with MBA strongly preferred
• Minimum 5 years experience in sales/ Trade Marketing/ Customers Development of agricultural products
• Good communication and interpersonal skill
• A track record of Trade Marketing Sales Operation management
• Experience in Sales Trade Marketing or Brand Marketing

Critical technical professional and personal capabilities :

• Communication skills
• Self-starter
• Fluently in English

Critical leadership capabilities :

• Advanced supervisory skill is essential
• Excellent interpersonal skills
• Time management
• Decisive and Influent skills
• Learning agility
• Advanced/ Intermediate Office MS skills

Additional Information :

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment hiring training promotion or any other employment practices for reasons of race color religion gender national origin age sexual orientation marital or veteran status disability or any other legally protected status. 

#LI-Hybrid

Remote Work :

No

Employment Type :

Full-time