Tik Tok Platform Lead FOREO

Role Overview

Own TikTok as a channel end-to-end for FOREO SEA TikTok Shop operations performance ads livestream/affiliate commerce and content coordination across Singapore Malaysia Philippines and Vietnam. This is a single point of accountability for TikTok performance across all four markets: full commercial ownership of the store the campaigns the creator ecosystem and the numbers behind them.

Key Responsibilities

TikTok Shop Operations

Own day-to-day operations and performance across TikTok Shop storefronts in SG MY PH and VN

Manage Seller Centre operations and execute platform-driven initiatives (campaign tools co-fund vouchers extra exposure slots)

Coordinate store layout store design and communication messaging in line with brand guidelines and campaign requirements

Work closely with TikTok KAMs across each market to plan campaigns secure exposure and negotiate co-fund support

Livestream & Affiliate

Plan and coordinate livestream commerce through an external agency hosting coordination broadcast scheduling and performance tracking

Manage the affiliate program: recruit brief and evaluate affiliates against performance benchmarks (engagement audience quality conversion attribution)

Maintain tracking and attribution for livestream- and affiliate-driven sales

Content Coordination

Coordinate with FOREOs internal content team or external agency partners to ensure a consistent posting cadence on TikTok across all four markets

Provide clear briefs and performance expectations for content assets and feed back whats converting so future content improves

Not a content creation role this is scheduling briefing and quality/consistency oversight not hands-on content production

Performance Ads

Plan execute and optimise TikTok Ads Manager campaigns across SG MY PH and VN to hit platform-specific ROAS and revenue targets

Manage ad spend allocation by market; scale winning campaigns and cut underperformers based on real-time data

Reporting & Strategy

Track analyse and report on TikTok Shop and ads performance across all four markets on a regular cadence

Forecast sales and coordinate stock needs with demand planning

Stay current on TikTok platform updates algorithm changes and SEA social commerce trends; bring recommendations to German proactively

Partner with brand and marketplace teams to align TikTok activity with wider campaign calendars and launches

Requirements

35 years in e-commerce / TikTok Shop operations with hands-on experience running TikTok Ads Manager campaigns

Working knowledge of TikTok Shop Seller Centre livestream/affiliate tools and campaign mechanics

Experience managing multiple markets simultaneously

Strong analytical skills reads campaign and store data identifies patterns translates into action

Comfortable coordinating with content/creative teams or agencies without owning content production directly

Outcome-oriented self-directed independent and has initiative

Strong Plus

Experience in FMCG beauty or consumer electronics

Existing relationships with TikTok KAMs in SEA

Experience in Meta Ads Manager or other social commerce platforms

Experienced in using AI tools