Sr Staff Marketing Specialist

Role Overview

The Sr. Staff Marketing Specialist the key driver of regional solution strategy definition and enablement for the Southeast Asia (SEA) and Australia & New Zealand (ANZ) regions. This role connects global solution strategies with regional market needs ensuring differentiated commercially compelling solutions that accelerate growth and maximize adoption of Renesas products across target industries. 

The role requires strong crossfunctional leadership market insight and handson execution across solution definition GotoMarket (GTM) competitive positioning and performance measurement. 

Key Responsibilities 

Regional Solution Strategy & Portfolio Development 

• Own and drive regional solution strategy for SEA and ANZ aligned with global solution direction. 

• Develop regionally differentiated solutions tailored to local market and customer requirements. 

• Identify highgrowth opportunities through TAM / SAM / SOM analysis and evaluate ROI for solution investments. 

Solution Definition & Proposal Leadership 

• Lead regional solution proposal creation working closely with Technology Application Architects (TAA) to define:  

• Solution block diagrams and system architectures 

• Technical specifications and feature sets 

• Clear unique selling points (USPs) aligned with customer value 

• Work with Renesas Sales (SAL) teams and TAA to create and own Solution Requirement Documents (SRD). 

• Ensure solutions maximize usage and value of Renesas products through collaboration with multiple Product Groups (PG). 

Solution Development & Ecosystem Collaboration 

• Upon SRD approval coordinate with System Solution Teams and/or external partners to execute solution development. 

• Ensure timely highquality solution delivery aligned with both technical and commercial objectives. 

GotoMarket Execution & Channel Enablement 

• Drive regional GTM execution in alignment with global Solution Marketing strategies. 

• Develop compelling solution messaging value propositions application examples and positioning. 

• Partner closely with Channel Marketing to support:  

• Massmarket GTM initiatives 

• Distributor readiness programs (webinars trainings MARCOM campaigns roadshows/caravans and incentives) 

Competitive & Market Intelligence 

• Conduct competitive analysis for target Bills of Materials (BOMs) and competing system solutions. 

• Collect and synthesize customer feedback competitor intelligence and Product Group insights for continuous improvement of solution offerings. 

Performance Measurement & Continuous Improvement 

• Track and measure solution impact funnel progression and direct/indirect influence (DI) using CRM and reporting tools. 

• Use datadriven insights to refine solution strategies GTM execution and portfolio focus. 

Key Stakeholders 

• Sales (SAL) Teams 

• Technology Application Architects (TAA) 

• Product Groups (PG) 

• System Solution Teams 

• Channel Marketing 

• External solution partners and distributors 

Qualifications :

Required 

• Bachelors degree in Engineering Business or a related field. 

• 8 years of experience in business development marketing solution marketing or technical sales. 

• Strong understanding of Robotics Industrial Automation Building Automation Energy or broader embedded systems markets. 

• Proven ability to develop customer relationships and follow up leads in the field. 

• Demonstrated experience in solution positioning GTM execution and crossfunctional collaboration. 

• Strong strategic thinking analytical and communication skills. 

• Ability to operate effectively in a matrixed crossfunctional and multicultural environment. 

Preferred 

• Experience working with channel partners and distributors in SEA and/or ANZ. 

• Exposure to semiconductor systemlevel or solutionbased product portfolios. 

Additional Information :

Renesas is an embedded semiconductor solution provider driven by its Purpose To Make Our Lives Easier. As the industrys leading expert in embedded processing with unmatched quality and system-level know-how we have evolved to provide scalable and comprehensive semiconductor solutions for automotive industrial infrastructure and IoT industries based on the broadest product portfolio including High Performance Computing Embedded Processing Analog & Connectivity and Power.
 
With a diverse team of over 21000 professionals in more than 30 countries we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable power-efficient solutions today that help people and communities thrive tomorrow To Make Our Lives Easier.     
 
At Renesas you can: 

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.  

• Make a real impact by developing innovative products and solutions to meet our global customers evolving needs and help make peoples lives easier safe and secure. 

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system including the remote work option and Employee Resource Groups will help you excel from the first day.    

Are you ready to own your success and make your mark  

Join Renesas. Lets Shape the Future together.  

Renesas Electronics is an equal opportunity and affirmative action employer committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex race religion national origin gender gender identity gender expression age sexual orientation military status veteran status or any other basis protected by law. For more information please read our Diversity & Inclusion Statement.

Remote Work :

No

Employment Type :

Full-time