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Senior Performance Marketing

Job Location:

Hanoi - Vietnam

Salary: Not provided by the employer

Experience Required: 5-7years

Posted: 24 May 2026 (30+ days ago)

Application Deadline: 21 August 2026

Vacancies: 1 Vacancy

The job posting is outdated and position may be filled

ACG3499JOB

Our client a global publisher and developer of mobile games and apps is seeking a qualified candidate to join their firm

Campaign Execution & Optimization

Performance Operations: Strategize implement and oversee paid media initiatives across major networks (Facebook Google TikTok etc.) for various games.
Continuous Refinement: Perform daily and weekly audits to enhance User Acquisition (UA) engagement and brand awareness metrics.
Testing & Scaling: Execute rigorous A/B testing frameworks to identify and scale high-impact campaign configurations.
Granular Analysis: Evaluate data at the campaign ad set and creative levels to maximize return on ad spend (ROAS).

Resource Planning: Propose and synchronize monthly campaign goals KPIs and budgetary allocations with individual game leads.

Multidisciplinary Synergy: Partner with Creative teams for asset iteration Game Ops for scheduling and Marketing for content/KOL optimization.

External Management: Supervise ad platform contracts financial settlements and strategic vendor partnerships.

Data Integration: Contribute to the development validation and utilization of internal proprietary data platforms for ad performance tracking.

Requirements

Holds a degree from a top-tier academic institution.
Offers 5 years of direct experience in digital and performance marketing specializing in the mobile app and gaming sectors.
A documented history of managing and optimizing substantial advertising expenditures for diverse gaming portfolios.
Advanced proficiency in Facebook Google and TikTok ad ecosystems supplemented by a robust analytical toolkit including Power BI SQL and AppsFlyer.
Adept at utilizing industry-standard tools like and Sensor Tower to drive data-led decision-making.
Exceptional bilingual (English/Vietnamese) skills with the ability to translate technical data into actionable insights for diverse stakeholders.
A self-starting professional who thrives in high-velocity environments combining proactive problem-solving with a collaborative supportive approach to stakeholder management.