Senior Marketing (FPS Blockbuster)

Location: Hanoi Vietnam

Employment Type: Full-time

On behalf of our client we are hiring a Senior Marketing specialist to support their highly anticipated new game launch in Vietnam. Our client is a leading global online games developer and publisher dedicated to creating immersive gaming experiences and building powerful global player communities.

Joining the team as a Senior Marketing you will be responsible for driving the Go-To-Market (GTM) and marketing strategy for upcoming tactical shooter (FPS) this role you will design and execute end-to-end IMC campaigns from scratch manage launching budgets and build a massive highly engaged player base for this premium title.

• IMC Planning: Propose targets develop and implement end-to-end IMC plans/campaigns (including product launches) aligned with business priorities brand positioning and hardcore player needs.
  

• IMC Execution: Manage the execution of the IMC mix encompassing content marketing copywriting art direction video production and influencer activities across social media channels.
  

• Campaign Management: Drive product awareness and user engagement while managing brand media channels to ensure all campaigns are delivered on time and within budget.
  

• Marketing Analytics: Use data and analytics tools to set targets measure campaign success track performance and apply key learnings to future campaigns.
  

• Partnership Management: Build and maintain strategic relationships with third-party partners to support Garenas marketing and publishing initiatives.
  

Job Requirements

Technical skills:

• Minimum 4 years of experience with a proven track record in end-to-end IMC Marketing (Experience in product launching or driving User Acquisition is a big plus).
  

• Deep understanding of midcore/hardcore games with a strong preference for first-person shooters (FPS) or tactical shooters (e.g. Valorant PUBG CS2) and their player community behaviors.
  

• Excellence in managing complex projects (critical paths risk logs asset QA) and aligning with cross-functional teams (Product Creative Legal).
  

• Strong understanding of marketing performance metrics (e.g. Reach SOV ER CTR CVR ROAS and brand health tracking).
  

• Nice-to-Have: Comfortable working with data including funnel math lift tests and interpreting basic dashboards to inform decisions.
  

• Language: Good command of English (equivalent to IELTS 6.5 or above) to work with regional teams.
  

• Education: Bachelors degree or equivalent practical experience.
  

• Competitive salary package with performance bonuses based on campaign results.
  

• Premium healthcare wellness benefits and annual leave.
  

• Opportunity to manage one of the biggest marketing budgets and entertainment brands in Vietnam.
  

• Dynamic open and world-class workspace with clear career progression.
  

Send your updated resume to

For more details contact:
Anh Vu (Anna) - Recruitment Consultant
Email:
Phone/Zalo: