Senior Business Analyst (Monetization, Pricing, User)

Position Overview:

• You will own a hybrid mandate: (primary) driving Go-To-Market and Monetization on one side (pricing packaging premium feature adoption monetization experiments) and (secondary) keeping the marketplace healthy on one side (supplydemand balance seller success ecosystem KPIs). You will work side-by-side with Product Commercial Growth Data and Finance.

Resposibilities:

• Own monetization performance across marketplace verticals including pricing premium offerings and new revenue models with a focus on balancing revenue growth and seller success
• Partner closely with Product Commercial and Growth teams to identify opportunities validate hypotheses and turn insights into scalable business initiatives
• Build deep seller segmentation frameworks (dealers power sellers new sellers churn-risk sellers business owners etc.) and translate them into actionable strategies for Product Marketing and Commercial teams
• Drive data-informed product discovery: define problems design and evaluate experiments/A/B tests analyse results and influence roadmap decisions with evidence
• Monitor and improve marketplace health by tracking supply-demand balance listing quality buyer-seller matching seller retention and category performance
• Identify early signals of stagnation churn or declining engagement before they impact revenue and proactively recommend solutions
• Combine quantitative analysis with qualitative insights through seller interviews field observations and close collaboration with Commercial teams
• Build scalable reporting and decision-making systems using SQL BigQuery dashboards automation and AI tools to shorten the path from question to insight
• Deliver clear and actionable weekly monthly and quarterly business performance narratives to leadership not just dashboards or raw numbers

Qualifications :

• Bachelors degree in Business Finance Economics Statistics Marketing or a related field
• At least 3 years of experience in Business Analysis Business Performance Growth Strategy or related roles.
• Strong analytical and problem-solving skills.
• Strong ownership mindset with the ability to manage priorities independently navigate ambiguity and deliver high-quality work with minimal supervision
• Hands-on proficiency in SQL and BigQuery Excel/Google Sheets skills.
• Solid understanding of marketplace dynamics including cohort retention supply-demand balance seller lifecycle take-rate mechanics and category health metrics
• Experience working on monetization pricing growth experimentation or business performance initiatives is highly preferred
• Comfortable partnering cross-functionally with Product Commercial Growth and Marketing teams and influencing decisions through data and business judgment
• User-focused and commercially minded able to connect data insights with real seller behaviour and business impact
• AI-forward working style with practical experience using AI tools automation dashboards or scalable reporting workflows to improve productivity and speed of execution
• Professional proficiency in Vietnamese and working proficiency in English

Benefits:

• Working in the young dynamic and supportive environment.
• Receive 100% salary during the probation.
• Social insurance full-salary for employee in the probation
• Premium healthcare for employees.
• Get 15 days of annual leave 5 days of sick leave 1 birthday leave 1 Christmas day leave per year
• Get a 13th-month salary and annual performance bonus.
• Laptop device will be provided
• Participate in regular team-building activities and company parties.
• Learning and career development opportunities with access to Coursera Udemy and OReilly.
• Complimentary fruits coffee and tea are provided at the office.
• Our modern offices serve perfectly for a relaxed yet productive work environment.
• You will grow with the FRUIT values of Fast Growth Responsibility User-first Integrity and Team.
   

Additional Information :

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application otherwise we might meet when another chance arises.

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Remote Work :

No

Employment Type :

Full-time