ACG3664JOB Our client is looking for a talented candidate to support training and coaching including:
1. POSITION OVERVIEW
Lead the rollout of Affluent Banking sales playbooks products and service standards to branch network
through structured training and coaching
Serve as the primary capability builder for branch Relationship Managers (RMs) supporting key initiatives:
RM Sales Toolkit deployment and RM Hub launch
Translate consulting partner methodology and program playbooks into practical field-ready training
materials for Vietnamese banking context
Drive RM behavior change and elevate service quality to Affluent banking standards across pilot and scale-
up branches
2. KEY RESPONSIBILITIES
2.1 Training Program Design; Delivery
Design comprehensive training curriculum covering Affluent products customer personas advisory skills
and service standards
Develop training materials: product fact sheets sales scripts role-play scenarios case studies and
assessment tools
Deliver classroom and on-the-job training sessions for branch RMs Branch Managers and Hub staff
Adapt program partner playbooks into Vietnamese context and language while preserving methodology
integrity
Run train-the-trainer sessions to build internal training capability within the bank
2.2 On-Site Coaching at Branches & Hubs
Conduct on-site coaching at pilot branches and the flagship RM Hub: shadow RM customer meetings
provide real-time feedback
Observe daily operating rhythm execution and coach Branch Managers on performance management
practices
Lead practice clinics for advisory skills: needs analysis product recommendation objection handling
closing techniques
Identify capability gaps and adjust coaching priorities based on observed performance
2.3 Sales Playbook Implementation
Drive adoption of the RM Sales Toolkit: scripts customer 360 templates lead tracking performance
dashboards
Support standardization of operating rhythm: morning huddles opportunity reviews coaching sessions
end-of-day debriefs
Embed customer persona-based selling approaches into daily RM practice
Champion the use of digital tools and CRM platforms in the sales process
Document and share best practices from top-performing RMs across the network
2.4 Performance Measurement & Iteration
Define training KPIs and measure capability uplift before/after coaching interventions
Track adoption metrics: toolkit usage conversion rates customer engagement
Provide regular reports on training impact to Project Manager and program partners
Iterate training content based on field feedback business outcomes and program evolution
Support change management and stakeholder communication during sales model transformation
Requirements
3.1 Experience & Education
Minimum 7-10 years in retail banking with at least 3-5 years as a Relationship Manager or RM Team Leader
Direct experience serving Affluent or Priority Banking customer segments (mandatory)
Minimum 2-3 years in training coaching or learning & development role within banking
Proven track record of successfully launching new sales programs or products at branch network
Bachelor's degree in Business Finance Banking or equivalent
3.2 Technical Skills
Deep knowledge of Affluent banking products: wealth management investment products bancassurance premium credit cards mortgage
Mastery of consultative selling needs-based selling and relationship-based banking approaches
Strong facilitation presentation and coaching skills with adult learners
Experience designing training programs playbooks and competency frameworks
Familiarity with sales performance management tools and CRM systems
Understanding of Vietnamese affluent customer segment behaviors and preferences
3.3 Soft Skills
Exceptional interpersonal skills with strong empathy and active listening
Inspirational communicator who can motivate and influence experienced bankers
High emotional intelligence and ability to give difficult feedback constructively
Resilience and patience in driving behavior change in a complex organization
Bilingual proficiency: native Vietnamese with strong professional English (for interaction with international
consulting partners)
Willingness to travel frequently to branches across major cities in Vietnam
4. NICE TO HAVE
Prior experience at a leading retail bank in Vietnam (e.g. Techcombank VPBank ACB Sacombank HSBC Standard Chartered UOB)
Experience working with international consulting firms on banking transformation
Certified trainer or coaching credentials (ICF CIPD ATD)
Wealth management certifications (CFP CWM AFP)
Background in private banking or wealth management for HNW customers
University degree in Electronics and Telecommunications Computer Science Information Technology or other related fields. Experience in designing implementing and operating DR/DC systems. Strong experience operating servers and VMware virtualization infrastructure. Experience with Linux and system services. Experience operating Nginx proxy systems. Experience and knowledge of Windows services and servers. Experience working with backup systems and solutions. Experience with monitoring tools such as Zabbix SolarWinds. Knowledge of log collection analysis and visualization tools such as Prometheus Grafana ELK Stack Splunk etc. Knowledge of networking and security is an advantage. Knowledge of configuration management tools like Ansible Puppet or Chef is an advantage. Scripting skills (e.g. Bash Python PowerShell). Knowledge of Oracle and SQL databases is an advantage. Knowledge of container orchestration and management tools like Docker and Kubernetes is an advantage. Preference for international certifications in systems networking or security fields. Minimum 5 years of experience in System Administration or similar roles. Preference for experience in securities finance banking or insurance sectors. Ability to research and explore features of new technologies for application in the companys model if suitable. Ability to handle pressure and enthusiasm for creative work. Teamwork skills. English: Ability to read and understand documentation. Preference for English communication skills. Contact: Thao Phan Due to the immense number of applicants only shortlisted candidates will be contacted
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