PR Assistant Manager
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Job Summary
ACG3701JOB
Our client is a leading FMCG company who is looking for a qualified candidate to join their firm.
- Develop and execute PR initiatives to strengthen the companys corporate brand and product brand image.
- Partner with Brand teams to plan and implement PR activities supporting brand strategies new product launches and integrated communication campaigns enhancing brand awareness credibility and consumer engagement.
- Collaborate with HR-GA and other internal departments to deliver internal communications CSR initiatives employer branding programs and corporate events.
- Build and maintain strong relationships with media KOLs/KOCs communication partners and key stakeholders to enhance brand reputation and visibility.
- Lead the implementation of AI Communication and AI Optimization (AIO) initiatives to improve the companys visibility across AI-powered platforms.
- Collaborate with Headquarters (HQ) the DX Team and cross-functional stakeholders to develop AI-friendly website content including Topic Clusters FAQs and Knowledge Hub resources.
- Work closely with internal and external partners to strengthen the companys digital authority and enhance brand visibility across AI and digital platforms.
- Proactively research and leverage AI technologies to improve content creation media management communication effectiveness and data analysis.
- Stay up to date with communication and AI trends recommending innovative ideas to continuously improve PR performance and effectiveness.
Requirements
- Bachelors degree in Public Relations Communications Journalism Marketing or a related field.
- Minimum 34 years of experience in Public Relations Corporate Communications or Brand Communications.
- Experience in FMCG or large multinational/local corporations is highly preferred.
- Proven experience in planning and executing PR campaigns for corporate and/or consumer brands.
- Strong stakeholder management skills with experience working across multiple departments and external partners.
- Excellent communication relationship-building project management and coordination skills.
- Strategic mindset with strong planning problem-solving and execution capabilities.
- Fluent English communication (both written and spoken) with the ability to work with international stakeholders and report to regional/global headquarters.
- Passion for innovation with hands-on experience or interest in AI Communication AI Optimization (AIO) Digital PR AI Search or related digital technologies being a strong advantage.
Benefits
- Competitive salary package with performance-based incentives.
- Annual performance review and career development opportunities.
- Opportunity to work in a leading multinational company with a dynamic and professional environment.
- Comprehensive insurance and healthcare benefits in accordance with company policies.
- Training and development programs to support continuous learning and career growth.
- Employee wellbeing initiatives team engagement activities and other attractive company benefits.
Contact: Ha Hoang or Quynh Anh Nguyen
Due to the immense number of applications only shortlisted candidates will be contacted.
Required Skills:
3. REQUIREMENTS Must-Have Minimum 810 years in FMCG sales with at least 3 years at Area Sales Manager (ASM) level or above. Proven track record in Modern Trade key account management with national retailers in Vietnam. Direct experience with dairy food & beverage or related FMCG categories. Demonstrated ability to build and manage sales teams of 20 people. Strong demand forecasting and sales operations discipline. Must understand the link between sales forecasts and production planning. Comfortable operating in a lean entrepreneurial environment this is not a corporate role with established systems. Candidate must be willing to build processes from scratch. Fluent Vietnamese. Conversational English is a plus but not required. Nice-to-Have Experience at multinational FMCG distributors (DKSH Diethelm Keller Lotte etc.) or major Vietnamese FMCG companies (Masan Vinamilk Nutifood). GT distribution network experience especially in Northern Vietnam. Experience in a turnaround or restructuring environment. Familiarity with import/distribution business models and working capital management. 4. IDEAL CANDIDATE PROFILE A strong ASM or Deputy Sales Director from a reputable FMCG company who is ready for their first full Director seat. Hungry to prove themselves pragmatic rather than political and comfortable with ambiguity. They should be a doer who can sell alongside the team when needed not a boardroom strategist who delegates everything. They must accept that this is a build-phase role: processes are being established the team is being rebuilt and the company is in active turnaround. 5. COMPENSATION Competitive base salary commensurate with experience. Performance-based bonus tied to revenue targets contribution margin and forecasting accuracy KPIs. Details to be discussed during the interview process.
