Marketing & Communication Manager

ACG3669JOB

Key Responsibilities

• Design and maintain the university-wide content architecture and editorial framework.
  
• Develop editorial standards storytelling guidelines and brand voice systems.
  
• Define strategic audience narratives for students faculty partners and external stakeholders.
  
• Build institutional storytelling frameworks for leadership faculty student transformation and flagship initiatives.
  
• Establish faculty profile standards and long-form storytelling formats.
  
• Lead strategic editorial planning and annual content direction.
  
• Ensure narrative consistency across all communication channels.
  
• Continuously evaluate content quality and audience perception to refine editorial strategy.
  

Key Performance Indicators

• Brand voice consistency across platforms.
  
• Quality and adoption of editorial standards.
  
• Audience engagement quality.
  
• Performance of flagship narratives and long-form storytelling.
  
• Improvement in institutional storytelling consistency and quality.
  

• Strong background as an editor journalist or content strategist.
  
• Excellent English writing and editorial skills.
  
• Strong structural thinking and editorial judgment.
  
• Ability to design narrative systems rather than only producing content.
  
• Demonstrated ability to effectively leverage AI tools to enhance strategic thinking research storytelling communication quality productivity and creative execution.