Manager, Marketing Communications
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Job Summary
We are seeking a strategic and results-driven Manager Marketing Communications to lead the development and execution of integrated marketing communications strategies.
The role is responsible for strengthening brand positioning improving programme marketing effectiveness enhancing digital performance and supporting student recruitment and business growth objectives.
The successful candidate will oversee multiple specialist functions including Programme Marketing Digital Performance Brand and Creative while ensuring consistent communication across all channels and touchpoints.
- Develop and lead the overall brand strategy.
- Improve brand awareness consideration and brand equity.
- Ensure consistency in brand identity messaging and tone of voice.
- Monitor brand performance and recommend improvements.
- Develop annual programme marketing strategies aligned with enrolment and business targets.
- Lead campaigns for existing programmes and new programme launches.
- Collaborate with academic and recruitment teams to strengthen programme positioning and differentiation.
- Improve lead quality conversion rates and enrolment performance.
- Define and execute the digital marketing strategy.
- Oversee performance across paid owned and earned channels.
- Use data analytics and marketing technologies to improve campaign effectiveness and ROI.
- Design and optimize customer journeys lead-nurturing activities and conversion funnels.
- Oversee the production of digital print multimedia animation and video assets.
- Ensure creative outputs align with brand guidelines and campaign objectives.
- Manage the creative team to deliver high-quality content on schedule.
- Coordinate the planning and delivery of recruitment and marketing events including open days campus tours webinars and school visits.
- Work with relevant teams to ensure a seamless participant experience and effective lead nurturing.
- Evaluate event performance based on engagement lead quality and conversion.
- Lead coach and develop multidisciplinary marketing teams.
- Manage team performance workloads and resource allocation.
- Build strong relationships with internal stakeholders external agencies and partners.
- Ensure alignment between marketing activities and organizational priorities.
- Develop and manage marketing communications budgets.
- Monitor spending and optimize resource allocation.
- Establish reporting frameworks and track performance against KPIs.
- Monitor competitor activity and provide actionable recommendations to senior leadership.
- Bachelors degree in Marketing Communications or a related field.
- 710 years of experience in marketing communications including 35 years in a managerial position.
- Proven experience in integrated marketing and brand management.
- Experience managing multiple teams stakeholders and complex projects.
- Excellent written and spoken English and Vietnamese.
- Strong leadership strategic planning project management and stakeholder management skills.
- Strong analytical problem-solving and decision-making abilities.
- Results-oriented proactive accountable and solution-focused mindset.
- Experience in the education sector or international education market.
- Understanding of student recruitment trends and customer conversion funnels.
- Experience working in a dynamic and fast-paced environment.
- Strong presentation storytelling innovation and change-management skills.
- Adaptability resilience integrity and commitment to continuous learning.
Competitive salary package based on qualifications and experience.
13th-month bonus and performance-based incentives.
Annual salary review and cost-of-living adjustment.
Recognition and employee reward programmes.
20 days of annual leave public holidays and paid sick leave.
Comprehensive private healthcare and annual health checks.
Education support for employees and eligible family members.
Relocation visa and work permit support where applicable.
Regular employee engagement social and sports activities.
Access to onsite fitness and sports facilities.
Opportunity to work in a professional international and multicultural environment.
Required Skills:
Proven track record in leadership roles within EdTech and retail with experience scaling operations and managing PnL. Strong background in consulting capable of working closely with senior leadership to systematically solve business issues. Deep understanding of financial management including cash flow optimization and profitability enhancement. Experience managing and integrating legacy teams with solid team-building and people management skills. Fluent in English with strong communication skills for working with international teams. Vietnamese language proficiency is a plus. Willingness to travel internationally as required. Demonstrated ability to drive significant business growth and expand physical hubs. Focused on financial discipline team leadership and customer satisfaction. Experience working with multicultural teams and understanding cultural differences. Strong problem-solving and decision-making capabilities. Growth-oriented mindset with a focus on scalability and operational excellence. Ability to implement long-term foundational improvements to the business. Contact: Ly Nguyen Due to the immense number of applications only shortlisted candidates will be contacted.
