Lead User Acquisition (Mobile Games) Remote Vietnam
Job Location:
Ho Chi Minh City - Vietnam
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Location: Vietnam (Remote)
Employment Type: Full-time/Freelancer
About the Role
Were looking for a Lead User Acquisition to drive the growth of our mobile game portfolio across global markets. Youll own the UA strategy from planning and execution to creative testing analytics and budget optimization with a strong focus on profitable scaling.
What Youll Do
- Lead the overall UA strategy for mobile game titles across Tier 1 and emerging markets.
- Plan launch and optimize campaigns on Meta Google UAC TikTok AppLovin Unity Ads and other performance channels.
- Manage large advertising budgets and maximize ROAS LTV and user quality.
- Build a structured creative testing framework with designers and video editors to continuously improve CTR and IPM.
- Analyze player cohorts and optimize campaigns using CPI ROAS Retention ARPU LTV Payback Period and IPM.
- Collaborate with Product and Game Design teams to improve monetization and player retention.
- Identify new growth opportunities through channel expansion market testing and audience segmentation.
- Mentor UA specialists and establish best practices for campaign management and reporting.
What Were Looking For
- 4 years of experience in User Acquisition or Performance Marketing for mobile games.
- Proven track record of scaling casual puzzle hybrid-casual or mid-core games profitably.
- Hands-on expertise with Meta Ads Google Ads TikTok Ads AppLovin and Unity Ads.
- Strong understanding of mobile gaming KPIs: CPI ROAS LTV Retention ARPU CTR and IPM.
- Experience managing monthly UA budgets from $100K.
- Data-driven mindset with strong analytical and experimentation skills.
- Excellent communication skills and ability to work independently in a remote environment.
Nice to Have
- Experience with AppsFlyer Adjust Firebase or Tableau.
- SQL knowledge for campaign and cohort analysis.
- Experience launching games globally (US EU SEA).
- Leadership experience managing a UA team.
100% Remote within Vietnam
Competitive salary performance bonus
High ownership over UA strategy and budget
Work on globally launched mobile games with an experienced product team
About Company
Ant-tech is a reputable headhunter agency in France, specializing in providing high-quality recruitment services for companies across various industries. With a team of experienced professionals and an extensive network of partners, Ant-tech connects talented candidates with organizat ... View more
