LEAD USER ACQUISITION GROWTH MOBILE GAMES

Industry: Mobile Gaming Casual & Hybrid Casual

About Us

Moodboost Studio is building engaging mobile game experiences that delight millions of players worldwide. We combine creativity data-driven decision making and rapid experimentation to create games with strong retention scalable growth and long-term player engagement.

We are looking for an experienced Lead User Acquisition & Growth to own and scale our player acquisition strategy across our mobile game portfolio.

Responsibilities

• Own the end-to-end user acquisition strategy for casual and hybrid casual mobile games.
• Manage and optimize paid acquisition campaigns across platforms including Meta Google Ads TikTok Unity Ads AppLovin and other performance channels.
• Develop scalable growth strategies to maximize ROAS LTV retention and profitability.
• Analyze campaign performance player cohorts attribution data and funnel metrics to identify optimization opportunities.
• Partner closely with Product Game Design Creative and Analytics teams to improve game performance and monetization.
• Lead creative testing initiatives including ad concepts playable ads video creatives and A/B testing frameworks.
• Monitor market trends competitor strategies and emerging UA channels.
• Build forecasting models budget allocation frameworks and performance reporting systems.
• Recruit mentor and lead a high-performing UA and Growth team.

• 5 years of experience in User Acquisition Growth Marketing or Performance Marketing within mobile gaming.
• Proven experience scaling mobile game user acquisition budgets successfully.
• Deep expertise in mobile attribution platforms such as AppsFlyer Adjust or Singular.
• Strong understanding of KPIs including CPI CAC ROAS LTV ARPU retention and payback periods.
• Hands-on experience with Meta Ads Google Ads TikTok Ads Unity Ads AppLovin and DSP platforms.
• Strong analytical skills and experience working with BI tools and data visualization platforms.
• Experience collaborating with creative teams to produce high-performing ad creatives.
• Excellent leadership communication and stakeholder management skills.
• Ability to operate in fast-paced startup environments with high ownership.

Nice to Have

• Experience launching and scaling casual or hybrid casual mobile games globally.
• Experience with live operations monetization optimization and game economy analysis.
• Knowledge of AI-powered marketing automation and creative generation tools.
• Experience managing multi-million-dollar annual advertising budgets.

What We Offer

• Competitive compensation package with performance-based incentives.
• Opportunity to lead growth strategy for globally scalable game products.
• Flexible remote/hybrid work environment.
• High ownership and decision-making authority.
• Work alongside experienced gaming product and growth professionals.

How to Apply

Please submit:

• Your CV/resume
• Examples of games or products you have scaled
• Key performance metrics achieved (ROAS installs revenue growth retention improvements)
• A brief summary of your most successful growth campaigns

Join Moodboost Studio and help us build the next generation of successful mobile games.