Lead UA Game
Job Location:
Monthly Salary:
Posted on:
Vacancies:
Job Summary
Own the CPI axis for a portfolio of games build and lead a UA machine that turns creative testing into profitable repeatable growth.
Tasks
Responsibilities
Campaign Strategy & Scaling
- Plan and run campaigns across Meta Google TikTok Unity AppLovin.
- Own the UA budget for your games; allocate by performance.
- Scale campaigns while protecting CPI and keeping the LTV > CPI loop profitable.
Creative Engine
- Lead the creative pipeline with the Art team toward 30 variants/week at scale.
- Design hook tests; read CTR and IPM to find winners.
- Multiply winning creatives into new variants and formats.
Team Leadership
- Lead and coach a pod of 34 UA Specialists.
- Build the UA playbook: test process reporting standards optimization cadence.
- Hire and grow new members of the UA workshop.
Data & Economics
- Track CPI ROAS LTV/CPI and payback by cohort and funnel.
- Work in MMPs (AppsFlyer) and internal dashboards.
- Recommend go/no-go with Market Research and Game teams at every gate.
Success Metrics
Acquisition
CPIInstall VolumeROAS
Economics
LTV / CPIPayback Period
Engine
Creative Win RateTest VelocityTeam Growth
Requirements
Must Have
- 3 years in mobile UA / performance marketing.
- Has scaled profitable campaigns with meaningful budgets.
- Hands-on with Meta Google TikTok AppLovin or Unity Ads.
- Strong data thinking: cohorts LTV payback.
Nice To Have
- Hyper-casual / hybrid-casual experience.
- MMPs (AppsFlyer Adjust) and SQL.
- Has led a team or mentored juniors.
- ASO.
Ideal Candidate
Which creative wins this week and why
Someone who runs UA as a system: test fast read the numbers honestly scale whats winning.
About Company
Ant-tech is a reputable headhunter agency in France, specializing in providing high-quality recruitment services for companies across various industries. With a team of experienced professionals and an extensive network of partners, Ant-tech connects talented candidates with organizat ... View more
