Growth Specialist

Growth Specialist (Paid UA) - Game/ Edtech Industry

Our client is hiring a senior hands-on Growth Specialist to own paid user acquisition end-to-end. Sitting at the intersection of performance marketing creative strategy and hybrid monetization (subscription ads) you will run campaigns daily optimize for high-value in-app events and turn spend into weekly product and revenue learnings.

This is a senior individual-contributor role in an early-stage startup. You will set direction navigate ambiguity and build the foundational growth engine that paves the way for post-PMF team building and global scaling.

What Youll Do

• Paid Acquisition: Daily management scaling and optimization across Meta and Google App Campaigns (AEO/tCPA) expanding into TikTok Apple Search Ads and ad networks (AppLovin Unity Moloco Liftoff).
• Creative Machine: Own a continuous concept and hook pipeline. Run weekly structured iteration cycles test single variables and manage fatigue per network.
• Monetization & Quality Alignment: Optimize on an event ladder (activation depth ad revenue subscription intent) rather than raw install volume. Set R1/R7 retention guardrails.
• Measurement & Data: Own naming taxonomy and data reconciliation across MMPs (AppsFlyer/Adjust/Branch) and analytics tools. Publish a succinct weekly growth memo on learnings spend and decisions.
• AI-Assisted Execution: Integrate AI workflows for creative angle research brief drafting SQL/Python analysis and reporting automation while applying critical growth judgment.
• Cross-Functional Ownership: Partner with Product Design and Leadership to align the Ad $rightarrow$ Store $rightarrow$ In-App onboarding promise.

What Were Looking For

• Experience: 58 years in mobile user acquisition with proven spend ownership ideally in subscription edtech or hybrid-monetized mobile apps.
• Channel Mastery: Expert-level execution on Meta and Google App Campaigns plus hands-on experience scaling on programmatic and ROAS networks.
• Cohort-First Mindset: Ability to diagnose CPI vs. CVR vs. cohort quality issues and evaluate retention/revenue trade-offs.
• Technical & Analytics Skills: Hands-on experience with MMPs product analytics (Mixpanel/Firebase/GA4) and writing SQL or spreadsheet modeling to answer your own data questions.
• AI Proficiency: Clear repeatable AI workflows that measurably speed up analysis creative development and operations.
• Language: Professional fluency in English and Vietnamese.

Nice to Have

• Experience sourcing briefing and leveraging creators/UGC for Spark/Whitelisted performance ads.
• Experience building or moderating online communities (TikTok Reels Shorts Discord Zalo Reddit).
• Personal interest in music education or creative tech.

Location: Ho Chi Minh City Vietnam (Hybrid / On-site)