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Director of Marketing
Job Location:
Monthly Salary:
Not provided by the employer
Monthly Salary:
Experience Required:
10years
Experience Required:
Posted:
12 June 2026 (30+ days ago)
Posted:
Application Deadline:
9 September 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
I. POSITION SUMMARY
THE MARKETING DIRECTOR WILL WORK ON-SITE IN PHILIPPINES
The Director of Marketing leads the full marketing function for VinFasts E-Scooter division in the assigned market (Philippines or Indonesia) driving brand strategy demand generation and channel growth.
This role owns end-to-end marketing execution from brand positioning and campaign management to trade marketing oversight and digital channel performance. The Director operates in a fast-paced high-accountability environment and is expected to move at speed while maintaining quality and brand consistency across all touchpoints.
The role requires a decisive hands-on leader who can manage both strategy and execution work across a matrix organization and deliver measurable results in a competitive and rapidly evolving EV market.
II. KEY RESPONSIBILITIES
1. Brand & Campaign Management
- Define and execute VinFast E-Scooter brand strategy for the local market aligned with regional positioning.
- Develop and manage integrated marketing campaigns across digital OOH events and in-store.
- Ensure brand consistency across all consumer touchpoints online and offline.
- Manage agency briefs deliverable reviews and campaign performance evaluations.
2. Digital & Social Media
- Own the performance of Facebook TikTok and Instagram channels delivering growth in reach engagement and lead quality.
- Oversee content strategy and production in partnership with local agencies.
- Monitor and report channel KPIs weekly; drive data-informed optimization.
- Collaborate with regional digital team on campaign alignment and asset sharing.
3. Trade Marketing & Dealer Support
- Lead trade marketing strategy: point-of-sale materials dealership activations local events and dealer co-marketing programs.
- Ensure brand standards are maintained at all dealership locations.
- Work closely with the Sales team to align promotional activities with dealer sales targets.
4. Team Leadership & Agency Management
- Build manage and develop a high-performing marketing team of 35 direct reports.
- Set clear performance expectations provide coaching and foster a culture of speed and ownership.
- Select manage and evaluate marketing agencies creative media PR digital.
- Manage marketing budget with full accountability for ROI and cost efficiency.
5. Reporting & Market Intelligence
- Report marketing performance to Country CEO and Regional team on a weekly/monthly basis.
- Track competitor marketing activities product launches pricing and channel strategies.
- Provide market insights and recommendations to inform product positioning and go-to-market plans.
Requirements
- Bachelors degree in Marketing Business Administration or related field; MBA preferred.
- Minimum 10 years of marketing experience including at least 3 years in a senior marketing leadership role.
- Experience in the 2-wheel (2W) or electric vehicle industry is strongly preferred.
- Proven track record of managing digital channels and performance marketing in Southeast Asian markets.
- Strong experience managing agencies and external production teams.
- Excellent leadership and people management skills ability to develop and retain talent.
- Highly data-driven: comfortable with performance dashboards analytics tools and ROI measurement.
- Thrives in a fast-moving high-accountability environment with tight deadlines.
- Strong communication skills in English; Filipino or Bahasa proficiency is an advantage.
Required Skills:
- Fluent in English (listening speaking reading writing).
