Corporate Marketing Director

ACG3626JOB

Our client a top-notch home appliance company in Vietnam is looking for a qualified candidate to join their firm.

• Develop manage and optimize the annual overall Marketing operating budget under the Annual Operating Plan (AOP).
  
• Establish a performance measurement system using KPIs and OKRs for the Marketing Departments functions and personnel.
  
• Manage and assign tasks provide training and develop the capabilities of employees within the Marketing Department including PR Design Content Events and other functions.
  

• Plan and develop the Groups overall brand positioning strategy.
  
• Develop and manage a consistent brand identity system across all touchpoints and communication channels.
  
• Monitor compliance with brand standards and guidelines throughout the Group.
  
• Periodically monitor and evaluate brand health and recommend solutions to optimize the Groups brand positioning and image.
  
• Propose solutions to enhance the brands positioning image and competitiveness in the market.
  

• Develop issue and manage a unified brand identity system across the Group.
  
• Manage and regularly update the Brand Guidelines Visual Guidelines Tone of Voice Brand Message House and other applicable brand usage standards and regulations.
  
• Monitor compliance with brand standards and guidelines throughout the Group.
  

• Build and maintain strong working relationships with news agencies press and media organizations television broadcasters and relevant government authorities.
  
• Manage corporate communication messages to ensure accuracy consistency and alignment with the brand strategy. Lead the preparation and approval of external communication materials.
  
• Manage and operate the Groups official communication channels including its website fan pages TikTok YouTube LinkedIn and other platforms.
  
• Establish communication crisis warning and prevention procedures and directly participate in managing communication crises where applicable to protect the Companys reputation and corporate image.
  

• Develop concepts plan and oversee the organization of major Group-level events including anniversary celebrations VIP customer and dealer conferences press conferences industry seminars international exhibitions and other corporate events.
  
• Evaluate propose promote implement and manage sponsorship initiatives and Corporate Social Responsibility (CSR) programs to enhance the brands reputation within the community.
  
• Standardize event management procedures event identity systems program scripts leadership messages communication materials and vendor acceptance and evaluation standards.
  

• Collaborate closely with the Human Resources and Administration Department to implement internal communication campaigns and promote the corporate culture and core values among all employees.
  
• Develop annual quarterly and monthly internal communication plans aligned with corporate events campaigns leadership messages and the
  
• Groups strategic development direction.
  
• Ensure that internal images and messages are consistent with the Groups external Corporate Marketing positioning and image.
  

• Perform other duties as assigned by the Companys Board of Management.
  

Education

Bachelors degree or higher.

Marketing Communications Public Relations Business Administration or other relevant disciplines.

A minimum of five years of experience in an equivalent position such as Marketing Director or Corporate Brand Director at medium-sized or large companies corporations or leading agencies.

• In-depth understanding of Brand Architecture and Corporate Marketing strategies in the market.
  
• Strong knowledge and practical experience in press and media laws advertising regulations and communication crisis management procedures.
  
• An extensive professional network with press and media organizations corporate KOLs and influencers and event service providers.
  

• Proficiency in relevant software applications required for the role.
  
• Foreign language proficiency.
  
• Strong negotiation conflict resolution and change management skills.
  
• Ability to build maintain and develop professional relationships.
  
• Strong planning analytical synthesis inspection and monitoring skills.
  
• Strong resource organization and management capabilities.
  

Due to the immense number of applications only shortlisted candidates will be contacted.