Chief Marketing Officer (CMO)

ACG3680JOB

Our client is a top-notch company specialized in gems and jewellery who is looking for a qualified candidate to join their firm.

• Lead the planning of short- medium- and long-term marketing strategies aligned with strategic objectives while shaping brand architecture and brand identity standards.
  
• Direct major integrated communications campaigns and establish and maintain the brands market-leading position.
  
• Lead the handling of communications crises.
  

Creative and Content Direction

• Lead the establishment of consistent brand identity standards and define the creative direction for content visuals and brand storytelling. Approve core creative outputs.
  
• Provide strategic direction for content development across all communication channels and take responsibility for the consistency and standards of all public-facing communication messages.
  

Marketing and Trade Promotion Management

• Lead the planning and approval of demand generation programs and multi-channel activation activities.
  
• Establish and control the implementation of display standards POSM and marketing materials across the entire system.
  
• Establish and direct the implementation of marketing campaigns to increase traffic.
  

Growth Marketing Digital Marketing and E-commerce Management

• Manage the digital marketing strategy and direct the implementation of performance-based marketing campaigns to attract high-quality traffic at optimal cost.
  
• Drive e-commerce revenue and optimize user experience (UX/UI) across online sales platforms.
  
• Establish O2O cross-measurement mechanisms and optimize the omnichannel conversion funnel.
  

Customer Experience and MarTech Management

• Lead the planning and standardization of customer experience metrics across touchpoints and implement service improvement solutions to enhance customer retention.
  
• Manage the call center system and standardize processes for receiving and handling service complaints.
  
• Architect the marketing technology ecosystem operate and leverage CRM enhance large-scale consumer behavior insights and implement automated marketing scenarios.
  

Budget People and Culture Development Management

• Develop and manage the Divisions budget plan and optimize costs.
  
• Build the organizational structure define functions and responsibilities plan workforce headcount and assign tasks to employees.
  
• Establish a performance evaluation system and drive the performance of subordinate employees.
  
• Recruit train coach and develop team capabilities while building a succession pipeline.
  
• Lead by example communicate and encourage the team to practice the organizations core values and cultural values; handle conflicts and strengthen team engagement.
  

Knowledge

• Bachelors degree or higher in Marketing Communications Business Administration or other relevant disciplines.
  
• Deep knowledge of both disciplines: Brand Equity building and data-driven growth funnel optimization including Growth Hacking and Performance Marketing.
  
• Strong understanding of large-scale retail chain operations e-commerce business models and MarTech/CRM systems.
  
• Deep understanding of consumer behavior across different customer segments and the specific characteristics of the gold silver and jewelry market.
  

Attitude and Personal Attributes

• Customer-centric mindset.
  
• Willingness to experiment with new approaches and flexibility to adapt to changes in digital algorithms and market dynamics.
  
• Data-driven mindset with decisions made based on metrics and data.
  
• Strong sense of ownership and high commitment to achieving objectives.
  
• Discipline objectivity and absolute integrity with the Companys overall interests placed above all else.
  

Skills

• Strategic thinking skills with strong artistic and aesthetic sensitivity as well as sharp data analytical capabilities.
  
• Financial management skills and the ability to optimize return on investment (ROI).
  
• Ability to handle brand communications crises and digital operational incidents.
  
• Leadership inspirational conflict resolution and people development skills.
  

Management Habits

• Review real-time metrics simultaneously at the beginning of each day.
  
• Maintain a regular schedule for market visits.
  
• Randomly listen to customer complaint calls to continuously improve the customer experience journey.
  
• Maintain regular one-on-one meetings with direct reports and monitor the daily implementation of corporate culture.
  

• Competitive income package with attractive bonuses including holiday and Tet bonuses a fixed 13th-month salary and annual performance-based bonuses according to the Companys business results.
  
• Full participation in social insurance health insurance and unemployment insurance in accordance with State regulations.
  
• Participation in a health insurance program for both employees and their families along with annual health check-ups.
  
• Lunch support provided by the Company.
  
• Full entitlement to employee welfare benefits including birthday wedding funeral and other employee care policies on special occasions.
  
• Managers may have the opportunity to participate in the Employee Stock Ownership Plan (ESOP) in accordance with the Companys policies.
  
• Participation in annual corporate culture engagement activities including spring outings company trips team-building activities and kickoff events.
  
• Opportunities to join specialized training and coaching programs in management leadership and human resources strategy delivered directly by leading experts contributing to capability enhancement and career development.
  

Contact: Ha Hoang

Due to the immense number of applications only shortlisted candidates will be contacted.