Brand Executive, EVO (HCM)

Trusting Social is an AI Fintech pioneer thats revolutionizing credit access in emerging markets. Our mission is Advancing AI to Meet the Financial Needs of Everyday Consumers with Empathy. Weve assessed over 1 billion consumers across four countries and were on a mission to provide 100 million credit lines using the power of AI and Big Data.

EVO is Trusting Socials consumer-facing brand built to bring credit access to underserved consumers across Southeast Asia. As Brand Executive you are the person who carries EVOs brand into every place a consumer meets it campaign work owned channels the POS network and partner co-branding. This is a brand-building role not a production desk: you help shape how EVO is positioned and messaged then hold that line across every touchpoint including the ones nobody else is watching.

You thrive here if you are self-directed and comfortable holding many workstreams at once without dropping any of them. You do not wait for a task list you look at where the brand is weak propose what to do about it and start. You brief agencies precisely enough that the first round comes back usable you catch a broken layout before it goes to print and you use AI to compress the distance between an idea and a first draft instead of waiting in a queue. You raise quality problems early rather than absorbing them quietly.

Brand Building & Consistency

• Support the development of EVOs positioning messaging architecture and tone of voice and translate them into practical guidance the wider team can actually apply.
• Act as the standard-bearer for brand consistency across every touchpoint campaigns owned channels POS partner surfaces and challenge work that drifts wherever it comes from.
• Own the EVO brand asset system: guidelines templates image library and version control so teams across Growth and Partnership can move fast without going off-brand.

Campaign & Content Execution

• Execute EVOs monthly and quarterly brand plan end-to-end briefing agency and freelancer management production timelines and final quality control on every asset that ships.
• Produce and adapt content for EVOs owned channels fanpage website landing pages sales collateral short-form video scripts and maintain the publishing calendar.

Brand Presence at POS

• Work with the Partnership Acquisition team to produce and distribute POSM across the POS network standees shelf materials stickers leaflets uniforms signage.
• Track POSM coverage and display quality at active POS; treat merchandising condition in the field as a measured outcome not a shipping confirmation.

Campaign & Partner Support

• Support integrated campaign rollouts product launches and co-branded promotions with chain and platform partners coordinating across Growth Product and Partnership.
• Ensure all consumer-facing communication meets regulatory requirements for credit products before it goes live.

Performance & AI-Augmented Operations

• Report on brand performance monthly reach engagement brand consistency across channels production cost delivery against plan leading with what to change next not a numbers dump.
• Apply AI tools to accelerate content drafting asset adaptation and reporting evaluating outputs critically before they leave your desk.

Experience & Background

• Minimum 3 years in brand marketing with real brand-building exposure positioning messaging and brand consistency work not production or performance marketing alone.
• Proven ability to run many workstreams in parallel with minimal supervision and to keep quality steady across all of them.
• Hands-on experience running the agency workflow end-to-end: writing briefs giving feedback approving artwork managing production.
• Bachelors degree in Marketing Communications Business or a related field.
• Fintech banking or retail background is a strong plus.

How You Work

• You are self-directed: you identify what the brand needs before anyone assigns it propose the approach and start moving.
• You use AI tools actively crafting clear prompts evaluating outputs critically and applying them to expand what you can produce not just to automate routine tasks.
• You connect brand intent to commercial reality you understand what a POS sales team needs at the counter and what a platform partner needs on a landing page.
• You hold your own quality bar: you check the file before it prints and you raise the standard each cycle rather than repeating last months output.

Skills & Competencies

• Business Owner Takes full accountability for the brand work in scope from positioning input to field execution; owns the outcome not the task list.
• Domain Expert Strong enough craft judgment to brief challenge and elevate agency work rather than passing it through.
• AI Operator Uses AI as part of the daily production workflow and knows where its output needs human correction.
• Working knowledge of design and production tools (Canva Figma or Adobe) sufficient to build drafts and pre-flight files.
• Strong Vietnamese copywriting skills; strong English communication skills (spoken and written professional fluency required).
• High adaptability and comfort operating in fast-paced ambiguous environments.

Join our vibrant team and enjoy:

• Opportunity to work and learn from one of the best and brightest technology teams in Vietnam.
• Be part of a winning team with exponential growth regionally experience recruiting world-class talents.
• Competitive compensation package including 13th-month salary and performance bonuses
• Comprehensive health care coverage for you and your dependents.
• Generous leave policies including annual leave sick leave and flexible work hours.
• Convenient central district 1 office location next to a future metro station.
• Onsite lunch with multiple options including vegetarian.
• Grab for work allowance and fully equipped workstations.
• Fun and engaging team building activities sponsored sports clubs and happy hour every Thursday.
• Unlimited free coffee tea snacks and fruit to keep you energized
• An opportunity to make a social impact by helping to democratize credit access in emerging markets.

At Trusting Social we live by ownership integrity and agility in execution. We believe in doing whats right whats best and whats innovative. If youre smart driven and want to make a difference in the world with the most advanced and fascinating technology come join our team. We offer the runway to truly make an impact.

Learn more about us: Apply: Please submit your resume along with a cover letter detailing your interest in the role and how your experience aligns with the requirements and values of Trusting Social. We look forward to reviewing your application and exploring the possibility of you joining our exceptional team.