Student Engagement Systems Manager

Agency

Department

INSTRUCTIONS TO APPLICANT:

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• Use the Upload button to add each document.
• You will be able to upload up to 5 documents. Be aware that the maximum size allowed for any one document is 5MB.
• All documents must be electronically submitted through the Texas A&M Online Employment Services website to be considered.
• Incomplete or improperly submitted applications may be excluded from consideration.
• Please do not withdraw your application in an attempt to upload a missing document instead please email HR for help.

Please provide the following documents:

• Cover Letter
• Resume/CV
• Three professional references with complete contact information (Unsolicited letters of recommendation will not be considered).
• Transcripts (Unofficial will be accepted with application. Official transcripts are required upon acceptance of verbal offer).
  If transcripts are from an international institution it is the responsibility of the prospective faculty member to have the transcripts translated and evaluated by an approved credential evaluator.

If you need assistance please contact us at

A Presidential proclamation issued on September 19 2025 imposes a $100000 fee on new H-1B petitions filed after September 21 2025. Please be advised that Texas A&M University will NOT pay this fee. Therefore if you need immigration sponsorship for your employment we recommend that you consult with your private immigration counsel at your own expense to ascertain whether your current immigration status would make a potential offer of employment from Texas A&M University subject to this fee.

In addition on January 27 2026 Texas Governor Abbot issued a moratorium on the filing of any new H-1B unless approved by the Texas Workforce Commission. Accordingly if you will now or in the future require sponsorship for employment visa status this moratorium may affect our ability to employ you should you be selected as the final candidate.

SUMMARY:

The Student Engagement Systems Manager serves with the Office of Transformative Learning and leads the coordination implementation and continuous improvement of digital systems communication workflows and engagement infrastructure that support student participation in Transformative Learning opportunities. The position is responsible for helping students move from initial interest to active participation in high-impact experiences including undergraduate research mentoring leadership development experiential learning credential pathways and honors engagement.

This role combines CRM management communications strategy data analytics workflow design and digital engagement practices to create a connected and student-centered experience across Transformative Learning units. The position supports recruitment engagement retention and progression by ensuring students receive timely personalized and actionable communication and support throughout their engagement journey.

The position also plays a key role in institutional learning and continuous improvement efforts by developing systems and analytics that help unit leaders evaluate program effectiveness identify barriers to participation improve student experience and inform strategic decision-making. Through analysis of engagement patterns participation trends and student outcomes the Student Engagement Systems Manager helps Transformative Learning units strengthen programs improve communication strategies and expand student success pathways.

As a proud member of the third-largest institution in The Texas A&M University System ETAMU fosters a strong professional environment that supports career growth and academic excellence. ETAMU is a fast-growing public university with a strong reputation for academic excellence research innovation and student success. With over 140 degree programs a 20:1 student-to-faculty ratio and nationally ranked online and graduate programs ETAMU is committed to transforming lives through quality education. Our employees benefit from a collaborative community cutting-edge research opportunities and outstanding resources.

The position is a full-time remote (online) position. Occasional travel to the East Texas A&M University main campus and/or the Dallas site will be required. The university will not reimburse mileage or travel time for these required meetings.

DUTIES & RESPONSIBILITIES:

Student Engagement & Communication Systems

• Manage communication and engagement workflows that support student participation in Transformative Learning opportunities
• Develop systems that move students efficiently from inquiry and interest to active engagement
• Design targeted and supportive communication campaigns for prospective and current students
• Coordinate outreach and follow-up processes to ensure students remain connected and supported throughout engagement pathways
• Assist with development of communication strategies that increase participation persistence and student satisfaction

CRM & Digital Platform Management

• Coordinate implementation and ongoing management of digital systems including Smartsheet Suitable CRM systems and related engagement platforms
• Support integration of student engagement systems with institutional technologies and enrollment processes
• Build workflows forms dashboards and tracking systems to support student engagement and operational efficiency
• Assist in development of scalable systems that support future institutional growth and integration

Data Analytics Reporting & Program Improvement

• Create and maintain dashboards and reports to monitor student engagement participation progression retention and credential attainment
• Segment and analyze student data to support targeted communication and outreach strategies
• Track engagement pipelines and identify opportunities for intervention re-engagement and increased student success
• Support assessment and reporting needs for QEP and Transformative Learning initiatives
• Partner with unit leaders to use engagement and participation data to evaluate program effectiveness and inform continuous improvement efforts
• Identify trends gaps and emerging opportunities to strengthen student experience access and participation across Transformative Learning programs
• Assist in translating data insights into actionable recommendations for communication strategies workflow improvements and program design

Credentialing & Student Pathways

• Support implementation and tracking of digital credentials badges distinctions and recognition pathways
• Assist with documentation and communication of student participation and achievement across Transformative Learning experiences
• Coordinate systems that help students understand and navigate available opportunities and pathways

Website & Digital Experience Coordination

• Coordinate updates and improvements to student-facing web content related to Transformative Learning opportunities
• Collaborate with Marketing & Communications and institutional partners to ensure messaging alignment and consistent user experience
• Ensure digital content remains accurate accessible actionable and student-centered

Collaboration & Cross-Functional Support

• Serve as a liaison across Transformative Learning units and institutional partners
• Collaborate with Enrollment Management Student Success Marketing & Communications Institutional Effectiveness and IT

Contribute to integrated student engagement strategies across the student lifecycle

MINIMUM REQUIREMENTS:

• Education: Bachelors degree in communications marketing higher education administration information systems business or related field
• Experience / Knowledge / Skills:
  • Five years of related experience
  • Strong organizational and project management skills
  • Skilled in audience segmentation workflow coordination and engagement tracking
  • Strong written communication skills with the ability to create supportive and persuasive messaging

• Ability to:
  • Ability to combine data analysis with effective communication strategy
  • Ability to design systems that improve user experience and engagement
  • Ability to work collaboratively across departments and functions
• Licensing/Professional Certifications: None
• Physical Requirements: None
• Other Requirements: May occasionally require work outside normal business hours such as evenings or weekends.

PREFERRED EDUCATION / SKILLS/ EXPERIENCE:

• Experience managing CRM systems engagement platforms databases or workflow systems
• Experience with data reporting communication strategy or customer/student engagement systems
• Experience in higher education enrollment management student success or digital engagement
• Familiarity with CRM systems email marketing platforms dashboards and student engagement analytics
• Experience with digital credentialing or experiential learning platforms
• Strong writing and audience-specific communication skills

SUPERVISION OF OTHERS:

None

IMPACT OF THE ROLE:

This position plays a critical role in creating a connected and student-centered Transformative Learning ecosystem. By integrating communication engagement tracking analytics and digital systems the Student Engagement Systems Manager helps ensure students not only discover opportunities but successfully connect to persist within and benefit from high-impact learning experiences. The role also supports data-informed program improvement and strategic planning that strengthen student success and institutional effectiveness.

WHY WORK AT EAST TEXAS A&M UNIVERSITY

Competitive Benefits & Work-Life Balance:

• Employee tuition assistance for masters and doctoral programs.
• Comprehensive benefits package including health dental vision life and long-term disability insurance.
• ETAMU contributes to employee health and basic life insurance premiums.
• 12-15 days of annual paid holidays plus up to eight hours of paid sick leave and vacation each month.
• Automatic enrollment in the Teacher Retirement System of Texas (TRS) with optional additional retirement plans (ORP).
• Physical wellness program and wellness release time for eligible employees.

Career Growth & Development:

• Access to cutting-edge research opportunities at a designated R2 Research Institution.

Academic Excellence:

• ETAMU is ranked among the top 30% in five online degree programs and offers national recognized academic programs.
• Over 140 degree programs including nationally ranked online and graduate options.
• First accredited institution to offer a competency-based bachelors degree in criminal justice.
• Distance education offerings in Corsicana Dallas Frisco McKinney Mesquite Bryan and online.

State-of-the-Art Facilities:

• Work in advanced facilities such as the 113470-square-foot Nursing and Health Sciences Building featuring a state-of-the-art simulation hospital and a 1300-acre agricultural research farm.

Vibrant Campus Life:

• Engage with over 95 student organizations and 14 NCAA Division I athletic teams contributing to a thriving campus community.

Prime Location & Growth:

• Enjoy the benefits of working in rapidly growing regions with abundant career opportunities at six locations across Dallas and Northeast Texas.

Visit us on our social media:

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All positions are security-sensitive. Applicants are subject to a criminal history investigation and employment is contingent upon the institutions verification of credentials and/or other information required by the institutions procedures including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.