Sr. Marketing Coordinator
Renton, WA - USA
Job Summary
Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do
SALARY: $84800-$100700 bonus eligible
COMPANY:
We are home to the nations most iconic beer and beyond beer brands including Michelob ULTRA Americas #1 top-selling beer as well as Busch Light Budweiser Bud Light Stella Artois Cutwater Spirits and industry-leading craft brands. From our longstanding efforts to support American farmers military veterans and first responders to emergency drinking water donations and responsible drinking programs we are guided by our commitment to the communities we call home and the 65000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do
ROLE SUMMARY:
The Sr. Marketing Coordinator oversees assigned brands by managing sales performance distribution retail execution and local marketing activation. This role coordinates the local execution of national and regional marketing plans including sponsorships digital initiatives and brand ambassador programs. The position supports the sales team with marketing materials while managing POS inventory budgets CPC spend and supplier bill-backs. Strong relationships with field sales media and community partners ensure effective brand growth and market relevance.
JOB RESPONSIBILITIES:
Manage assigned brands to include sales performance distribution and retail execution
Develop and implement plans to grow key areas of these brands
Prepare and present marketing support tools available to the sales force
Coordinate and implement the local execution of national and geographic marketing plans
Coordinate and implement various programs including but not limited to Brand Plans Geographic Marketing CA&E local sponsorships Digital Marketing ethnic marketing and internet activities as assigned by the Director of Sales and Marketing
Manage POS/PPG warehouse inventory Planning Budget Execution
Manage Sales and Marketing Budgets for Washington
Manage CPC (Cents per Case) Brands Spends for both A-B and Marketplace Brands
Manage all Marketing aspects of Sponsorships and Venue Execution
Manage and Plan all Brand Ambassador Activities (BET) Brand Execution Team
Manage the Monthly Supplier Bill Back Process
Develop positive relationships with local promoters media representatives and field sales managers to stay informed of local trends company direction and community needs as well as to negotiate favorable terms for sponsored activities
Evaluate and respond to local requests for sponsorships and donations
Help develop budgets and track and manage expenses for assigned projects and programs
Assist with special projects assigned by theMarketing Directorand the Sales and Marketing Director
JOB QUALIFICATIONS:
High School Diploma or GED required
Skills in negotiations event coordination basic software customer follow up and time planning are essential
Must be willing to work weekends and evenings
Previous sales experience is required
Market plan development and execution
PREFERRED QUALIFICATIONS:
Advanced degree
Willingness to relocate within the US for future opportunities
Beer/alcohol industry knowledge
WHY ANHEUSER-BUSCH:
At Anheuser-Busch our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer Anheuser-Busch has delivered a legacy of brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. As the nations top brewer one of the fastest growing spirits companies and an insurgent force in energy drinks we drive economic prosperity nationwide through investments in our people facilities and communities. We are the only alcohol company that invests in the U.S. at this scale.
BENEFITS:
Health benefits including Medical Dental Vision Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Required Experience:
Senior IC
About Company
America's best-loved brewery and beers, creating stronger communities and meaningful moments for over 165 years. Bringing people together for a Future with More Cheers.