Sr. Manager, Product Marketing – CRM

About the Role 

ServiceNow is building something genuinely innovative in CRM and we need the people to match. This isnt a storytelling seat. Its a builder seat. Youll own how our CRM message hits the market and how our field actually uses it. That means writing the things sellers say building the tools they use running the programs that move pipeline and doing it fast. 

If youve spent your career making decks look beautiful but havent seen a deal close or a campaign activate this probably isnt the right fit. If you thrive at the intersection of message motion and market and youve got the receipts to prove it keep reading. 

What Youll Do 

This role spans the full product marketing motion for ServiceNow Sales CRM including: 

GTM Activation

• Partner with Sales Demand Gen and Field Marketing to make sure messaging actually travels  not just to decks but to deals 
• Build launch plans and run them. Own the milestones drive the cross-functional coordination close out the execution 
• Identify gaps in how the field positions CRM and build the content and programs to close them 

Sales Enablement 

• Create the tools sellers use every day pitch decks talk tracks battle cards discovery frameworks competitive objection handlers 
• Run enablement sessions that actually stick  live training recorded content whatever format gets adoption 
• Work closely with sales leadership and frontline reps to understand whats working in market and whats not 

Competitive Intelligence 

• Know how ServiceNow stacks up against the competition and the broader field and build content that arms sellers to win 
• Track market moves synthesize what matters and get it in front of the right people quickly 

Content & Programs 

• Build assets across the full funnel thought leadership event programs customer stories analyst materials 
• Prioritize ruthlessly. Youll have a lot on your plate; knowing what to say no to is as important as knowing what to build 

Messaging & Positioning 

• Own the narrative for how ServiceNow wins in CRM from value proposition to competitive frame to category definition 
• Translate product capabilities into customer-facing messaging that lands with CROs RevOps leaders and sales teams 
• Keep the message current as the product and competitive landscape evolve this isnt a set-it-and-forget-it job 

What Were Looking For 

Were not requiring a traditional product marketing background. We care far more about what youve shipped and activated than what your title has been. Strong candidates likely come from one or more of these backgrounds: 

• Product marketing solutions marketing or competitive intelligence 
• Sales enablement or revenue enablement leadership 
• Demand generation or field marketing with a strong message ownership component 
• GTM strategy or go-to-market leadership in a B2B SaaS environment 

Regardless of background heres what we need to see: 

• Youve owned a GTM motion end-to-end not contributed to one owned one. You know what it took to get it across the line. 
• Youve built things sellers actually use. If your battle card lives in a drawer thats a problem. 
• You work well with sales. Not adjacent to sales with them. You understand how deals get made. 
• Youre comfortable with ambiguity and operate without a fully paved road. 
• You have strong opinions and the judgment to know when to hold them and when to let go. 
• CRM sales tech or enterprise SaaS domain knowledge is a plus but raw reps in the market matter more than category fluency. 

Qualifications :

To be successful in this role you have:

• 6 years of experience in product marketing sales enablement GTM strategy demand gen or a combination 
• Proven track record of building and activating GTM programs that drove measurable outcomes (pipeline win rate field adoption any of these) 
• Experience working in or closely alongside enterprise sales organizations 
• Strong written communication this role requires a lot of it and it needs to be good 
• Comfortable presenting to and working with senior stakeholders including sales leadership and executives 
• Bachelors degree or equivalent experience 

What Success Looks Like in Year One 

• The field has a clear consistent CRM narrative and theyre actually using it 

• Product launches hit the market with crisp activation plans and tight cross-functional execution 
• Sellers have the tools they need to win competitive deals and those tools are built into how they sell 
• Youve built strong working relationships with Sales Product and Marketing partners across the org 
• Youve established a reputation for getting things done even when its complicated 

FD21

For positions in this location we offer a base pay of $148900 - $260600 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation national origin age disability gender identity  veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

Yes

Employment Type :

Full-time