Sr. Manager, Organic Growth

We are ARB Interactive the team behind Modo Casino one of the top Social platforms in the US. Founded in 2022 weve grown to nearly 200 team members and were named one of LinkedIns 2025 Top 50 Startups in the United States. We move fast think big and love bold ideas that push boundaries (and buttons). From new rewards to fresh game mechanics every challenge is a chance to innovate and have fun doing it. Our culture is collaborative curious and full of laughter because great ideas grow best between coffee code and a few epic high-fives.

Were hiring a Sr. Manager Organic Growth to own how Modo shows up across every organic discovery surface that matters - SEO ASO and the fast-emerging surfaces of AI and LLM-driven search (GEO). Youll report directly to the Director of Growth Marketing.

This is a builder role not an agency-management role. Were not looking for someone to manage a roster of vendors. Were looking for an operator who has the technical depth to ship the work themselves on SEO and ASO and the vision to see where organic discovery is heading - and pull Modo there ahead of the category.

The brief is simple to say and hard to execute: own how Modo appears on the organic queries that matter to our business drive measurable user and revenue growth from organic and make Modo the answer when players are looking - today and as the surfaces evolve.

Own Modos organic growth strategy across SEO ASO and GEO. Three surfaces one function one roadmap.

Build and run Modos SEO program end to end. Technical foundation content strategy keyword strategy reporting cadence. Youll ship the work yourself and write tight well-scoped tickets for engineering when dev resources are needed.

Lead Modos ASO program across iOS and Google Play. Treat the listing as both a discovery surface and a conversion surface with continuous testing across keywords screenshots copy and ratings.

Build Modos POV and execution playbook for GEO and AI-driven discovery. How does Modo earn citations mentions and sourced answers in LLM-driven search Youll set the strategy and ship the work.

Translate organic opportunity into prioritized roadmaps. Look at a long list of keyword technical and emerging-surface opportunities and know which three things will actually move the needle this quarter.

Build the reporting cadence for organic. Rankings organic traffic store conversion share of voice across surfaces. Make it visible to leadership and tie it back to business impact not vanity metrics.

Make the case for the tooling content investment and engineering support the function needs to scale.

Stay close to algorithm changes AI search shifts and category dynamics across social casino iGaming and adjacent verticals.

5 years of organic growth experience with strong technical SEO at the core. You can read a Lighthouse report debug an indexing issue ship schema and have a real opinion on how to win in competitive SERPs.

A track record of moving organic rankings traffic and conversion for a real brand and the receipts to back it up. You can point to the work the strategy behind it and the result.

A real history of expanding beyond core SEO into adjacent organic surfaces. Whether thats mobile/ASO AI search video search voice or whatevers next - youve done it more than once and you can show how you scoped learned and shipped.

A builder not a manager of builders. Youve spent your career executing the work not approving slide decks from agencies.

Strong commercial instinct. You think about organic in terms of signups installs engaged players and revenue not just rankings and traffic.

Sharp prioritization. You can look at a long list of opportunities and pick the few that will actually move the business this quarter.

Strong communication. You can explain technical SEO and emerging surfaces like GEO to non-technical stakeholders and make the business case without jargon.

Comfort working cross-functionally with engineering product content creative and the broader marketing team.

Energized by a build. Youre excited by ambiguity ownership and shaping a function - not intimidated by it.

Experience in social casino iGaming sports betting or other regulated consumer categories.

Hands-on experience driving both SEO and ASO at a consumer mobile app at scale.

Experience growing organic as a meaningful share of acquisition in a competitive paid category.

Demonstrated track record showing up in LLM-driven discovery surfaces.

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Required Experience:

Manager