Senior Product Marketing Manager

The Senior Product Marketing Managerfor Accruents asset management portfolio is responsible for leading global go-to-market strategy and execution for this portfolio to ultimately drive revenue. This role oversees all GTM activities as well as product launches for solutions in the asset management portfolio to ensure Accruent and these asset solutions are positioned clearly consistently and in a differentiable way. The role requires a balance of strategic thinking and execution to deliver measurable business impact.

We are seeking an experienced and passionate Product Marketer who thrives in highly collaborative fast-paced environments. They must bridge the gap between high-level strategy and execution and influence and motivate others to drive successful GTM activities. This role partners heavily with colleagues in Product Sales Marketing Professional Services and Support.

Key Responsibilities:

Go To Market Strategy and Execution

• Gather & synthesize market intelligence on the pain points within the industries we sell to and on the competitive solutions/products in our market and create sales enablement materials including battlecards objection handling etc.
• Develop messaging and positioning that are impactful and differentiable in the market
• Collaborate with PR and content leader to develop thought leadership messaging and content for asset management solutions to be used in demand campaigns and in sales cycles
• Lead and participate in high-impact strategic initiatives driving cross-functional projects that shape the companys direction and market influence.
• Create sales materials including sales presentations and collateral that showcase our solutions and our understanding of the market and customer pains
• Ensure that asset management solutions and associated content is properly represented in our digital and in-person presence
• Influence product roadmap by bringing market customer and competitive perspectives

Launch Leadership

• Lead product launches including GTM strategy & execution organizational readiness and market awareness. Must motivate and influence cross-functional teams to execute on launch activities by leading launch meetings and serving as project manager.
• Team up with the Product team and Sales Enablement team to create materials and train and enable sellers solution consultants BDRs and account teams on new capabilities and products
• Partner with the Product team and Customer Marketing Manager to communicate recent enhancements and upcoming roadmap to customers via webinars video and written communications
• Sustain launches after launch date including ensuring how the product is received in the market resonates and sales is effectively selling products. Adapt and refine GTM positioning and sales materials to improve adoption and sales.

Qualifications:

• 5-7 years of experience in B2BProduct Marketing for SaaS software solutions with ownership responsibilities for GTM strategy and execution
• Growth mindset & agility: Ideal candidate approaches challenges with curiosity and resilience continuously seeking opportunities to learn grow and improve. They handle change gracefully with agility and acceptance and approach ambiguity by seeking clarity and gaining progress by creating structure via communication process and prioritization.
• Passionate project leader: Ideal candidate can lead projects and influence and motivate cross-functional collaborators to successfully execute
• Cross-functional collaboration: Ideal candidate will build strong cross-functional relationships to align priorities unblock execution and deliver seamless customer experiences across product sales and marketing touchpoints.
• Customer-centric technical storyteller: Ideal candidate excels at turning complexity into clarity developing positioning and messaging that resonate with customers partners and internal stakeholders. Theyre confident presenting to diverse audiences and crafting materials that move business forward.
• Domain knowledge is a plus: 3 years of experience within enterprise asset management space with personas including maintenance managers/directors plant managers and engineering managers etc and/or asset-intensive industries like utilities mining manufacturing oil & gas etc.
• Demonstrated ability to quickly ramp up in new industries or market segments and apply insight to go-to-market strategies.