Senior Product Manager Personalization

The Opportunity

is one of the most heavily trafficked corporate websites in the world and serves as the digital front door for millions of customers B2C & B2B. The Web Product Management team is responsible for delivering intelligent data-driven and personalized experiences across the entire customer journey.

We are looking for a Senior Product Manager to lead AI-powered personalization across web for our B2B customers with a focus on the business audience (). In this role you will define and drive the strategy for how Adobe uses AI machine learning and real-time data to tailor content journeys and messaging to businesses.

You will work at the intersection of product data science engineering and marketing to build and scale personalization capabilities that meaningfully improve engagement conversion and customer experience. This is a highly cross-functional and strategic role requiring both strong product leadership and a deep curiosity about AI innovation.

What Youll Do

• Lead the strategy and roadmap for AI-based personalization across for our B2C and B2B customers
• Define and scale the personalization program grounded in business strategy and expected outcomes using behavioral firmographic and contextual data
• Partner with data science and engineering teams to develop and deploy machine learning models for content recommendations targeting and journey orchestration
• Own the outcomes for the B2B web personalization strategy & plan push back if plans dont align to critical metrics
• Find opportunities to demonstrate generative AI and automation to dynamically develop and optimize content experiences
• Translate business goals into clear product requirements use cases and measurable metrics
• Collaborate closely with UX design and content teams to deliver cohesive personalized user journeys
• Partner with marketing collaborators in the Medium & Large business teams to align on vision priorities and outcomes
• Drive cross-functional planning sessions and influence roadmap decisions across teams
• Clearly communicate strategy insights and results to executives and senior collaborators

What Youll Need to Succeed

• 7 years of product management experience with strong preference for personalization growth or AI-based products
• Experience building or scaling personalization platforms recommendation systems or data-driven customer experiences
• Solid understanding of AI/ML concepts including model development lifecycle and experimentation (hands-on data science experience not required but fluency is important)
• Proven ability to define and implement data-driven product strategies and roadmaps
• Experience with experimentation frameworks and optimization methodologies
• Experience working in cross-functional environments with engineering data science UX and marketing teams
• Excellent communication skills with the ability to influence executive collaborators
• Ability to own decisions and bring cross-functional groups along to ensure all are aware and understand the outcomes expected
• Bachelors degree or equivalent experience required advanced degree a plus

Bonus Qualifications

• Experience with generative AI applications (e.g. content generation conversational interfaces)
• Familiarity with customer data platforms (CDPs) real-time decisioning or marketing automation systems

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.

Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Lets Adobe together

At Adobe we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life including our values and culture focus on people purpose and community Adobe for All comprehensive benefits programs the stories we tell the customers we serve and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process email or call 1 .

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work your application may not move forward in the process.

At Adobe we empower employees to innovate with AI and we look for candidates eager to do the same. As part of the hiring experience we provide clear guidance on where AI is encouraged during the process and where its restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.