Sales and Catering Manager
Hendersonville, TN - USA
Department:
Job Summary
JOB SUMMARY
The Sales and Catering Manager will build strong client relationships to drive group room and event revenue by generating leads conducting site tours and negotiating/contracting business. This position will build strong client relationships create BEOs manage room blocks and times and coordinate with F&B Banquets and operations to ensure seamless execution and guest satisfaction.
KEY RESPONSIBILITIES
Sales and Client Relations
- Partner with the Director of Sales (DOS) to achieve monthly sales and catering goals; maximize revenue with effective upselling.
- Demonstrate professional courteous and ethical communication to build and sustain strong relationships and rapport with prospective and existing clients.
- Conduct site visits tours and plan meetings for upcoming groups and potential clients as needed.
- Communicate with clients to initiate negotiate and finalize contracts for room blocks and catered events including terms for F&B pricing meeting room rental function space guestrooms and property services.
- Confirm event specifications and preferences with the client through emails phone calls and in-person meetings.
- Prepare and manage sales documents: contracts Banquet Event Orders (BEOs) room diagrams invoices and folios.
- Review sales documents and present group details in weekly BEO meetings to the affected departments.
- Coordinate deposits/payments manage rooming lists and oversee room inventory.
- Maintain accurate files and post-event notes.
Event Execution and Banquet Operations
- Collaborate with the banquet captain on set up breakdown clean up and that equipment is returned to the proper areas or suppliers.
- Serve as the on-site contact for groups and events.
- Oversee banquet service to ensure delivery aligns with contracts and BEOs; adapt to last-minute requests according to the propertys policy.
- Delegate tasks to banquet staff; maintain close communication with Food & Beverage.
- Communicate client feedback issues and needs to the DOS.
- Manage inventory and order/rent banquet supplies as needed such as furniture linens and A/V equipment within budget guidelines.
- Maintain all banquet equipment supplies and facilities in an organized clean and safe environment.
- In partnership with F&B leadership participate in hiring scheduling training coaching and performance management of the banquet staff as necessary.
Cross-Functional and General
- Act as a liaison between the Sales and Food & Beverage departments.
- Champion a customer service focused culture at every touch point with associates guests owners and our communities to help build a healthy productive environment dedicated to serving others with excellence.
- Adhere to the proper dress code and provide a professional appearance at all times.
- Follow company policies and procedures and effectively communicate them to team members.
- Participate in on- and off-site networking community and charity events.
- Additional duties and responsibilities may be assigned.
JOB REQUIREMENTS
Education and Experience
- Bachelors degree in hospitality business marketing or a related field preferred.
- 3 years of experience of sales coordination or similar experience; wedding and group marketing experience preferred.
- Proven success prospecting negotiating and closing group/catering business.
- Experience creating proposals contracts BEOs rooming lists and timelines.
- Cross-functional coordination with F&B Banquets and Operations to execute events.
Knowledge Skills and Abilities
- Customer service mindset with effective upselling techniques and revenue optimization.
- Proficiency with Microsoft Office/Google Workspace sales/catering/CRM systems and hotel PMS or the ability to learn.
- Excellent communication (verbal and written) presentation and negotiation skills; lead event walk-throughs and tastings.
- Strong organizational skills with attention to detail.
- Ability to effectively manage time competing priorities and workload.
- Ability to work independently collaboratively and lead a team.
- Ability to work a flexible schedule to include nights weekends and holidays as business demands.
Physical Demands and Work Environment
- Frequent standing walking and moving between meeting rooms banquet spaces kitchen/BOH and front office areas.
- Occasional lifting carrying and setup/breakdown of event materials (linens A/V signage) typically up to 2530 lbs.
- Bending reaching and kneeling to arrange room setups and displays.
- Regular use of computer phone and sales/catering software; ability to read BEOs diagrams and reports.
- Fast-paced hospitality setting with shifting priorities and frequent interruptions on event days.
- Professional client-facing environment requiring polished communication and appearance.
- Mix of front-of-house (lobby function rooms) and back-of-house (banquet prep areas kitchens) environments.
- Exposure to typical hotel conditions: variable temperatures near entrances/kitchens moderate noise levels during events.
Required Experience:
Manager