Principal Partner Marketing Manager, Global Consulting Partner Marketing

Amazon Web Services is seeking a talented self-directed Principal Partner Marketing leader to drive joint strategic planning thought leadership and demand generation with Global System Integrator (GSI) partners and Business Consulting and Advisory Partners (BCAP) globally.

This is a senior marketing leadership position responsible for developing complex enterprise-level marketing strategies and enabling the execution of programs that have significant cross-organizational impact and require C-suite level influence with strategic partners.

The role demands deep business knowledge to drive organizational alignment and growth to establish marketing best practices and to influence investment priorities across multiple stakeholder groups.
The position requires exceptional judgment in handling ambiguous situations building consensus across global AWS and partner teams. Successful candidates must have prior experience in marketing and business development working at a top technology vendor a global system integrator or a business consulting and advisory partner and must use this understanding to align our partners and AWS business objectives.


Key job responsibilities
Define global Partner Marketing strategy in alignment with the field enabling complex programs with broad cross-organizational impact and C-level influence
Operate with complete autonomy on strategic initiatives defining vision and strategy in undefined problem spaces
Make strategic trade-offs between opportunity resources and long-term AWS and partner outcomes
Represent complex strategic decisions to senior leadership (SVP level) articulating trade-offs and options with exceptional clarity
Identify and mitigate risks before they become roadblocks
Work directly with senior executives in our partners to build marketing strategy and joint-marketing plans that drive customer acquisition and revenue growth from AWS and partner services
Develop deep knowledge of partner business objectives and investment priorities to inform and evolve strategy and execution effectiveness
Enable and orchestrate comprehensive regional marketing programs ensuring alignment between partners and joint field marketing teams
Manage and optimize a global budget across partner marketing programs
Be the voice of our partners through setting goals strategy resourcing roles and responsibilities reporting and measurement
Ensure strategies and plans proposed to partners fully account for the scope of AWS marketing capabilities and capacity available to support them
Direct external vendor strategy to support program execution and achieve goals including Account-Based Marketing initiatives
Drive strategic and executional alignment across AWS and partner organizations collaborating with Product Marketing Partner Marketing Partner Sales Solution Architects and senior AWS leadership
Build mechanisms scalable frameworks and organizational standards that scale marketing best practices improve repeatable outcomes and deliver long-term value for AWS and our partners
Champion and guide joint thought leadership content that positions AWS and partners as category leaders
Develop future leaders and guide managers in team development


About the team
The Global Consulting Partner Marketing team serves as the strategic marketing catalyst for AWSs most impactful consulting partners. Our dedicated engagement model positions Partner Marketing Managers as strategic marketing advisors and leaders for their partners setting direction orchestrating alignment and resources across complex global stakeholder teams to enable partner-led program delivery and being accountable for both AWS and our partners success.

- 10 years of professional non-internship marketing experience
- 5 years leading enterprise-level partner or channel marketing strategy at a global scale
- Experience owning pipeline targets and using data to drive marketing investment decisions and measure business outcomes (e.g. pipeline revenue conversion deal progression)
- Experience managing and optimizing million dollar marketing budgets across diverse funding mechanisms
- Experience building orchestrating and scaling cross-functional marketing programs across multiple geographies and partner organizations simultaneously
- Experience driving strategic alignment with senior executives (VP level) across sales marketing partner and field organizations

- Experience in cloud/technology go-to-market ideally gained at or in partnership with Global System Integrators or large-scale consulting firms including emerging domains such as generative AI and agentic AI
- Experience developing and scaling Account-Based Marketing (ABM) programs including 1:1 1:few and programmatic ABM motions
- Experience developing joint go-to-market strategies with C-suite partner executives building consensus and driving alignment across global matrixed organizations
- Experience with executive engagement programs including thought leadership executive roundtables customer advocacy and flagship event activations
- Experience leading marketing strategy and execution across multiple global regions (NAMER EMEA APJ LATAM) with geo-based teams

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Mountain View - 156100.00 - 211200.00 USD annually
USA CA San Francisco - 156100.00 - 211200.00 USD annually
USA NY New York - 156100.00 - 211200.00 USD annually
USA TX Austin - 142000.00 - 192000.00 USD annually
USA VA Arlington - 142000.00 - 192000.00 USD annually
USA WA Seattle - 142000.00 - 192000.00 USD annually