Portfolio Sales & Marketing Manager (New Development)

POSITION: Portfolio Sales and Marketing Manager- New Development(PSM)

COMPENSATION: Pursuant to Colorado regulations if this job is performed in Colorado the salary range is $80000 - $85500 with potential bonus opportunity. âEligible to participate in the company benefits plan. We offer health vision dental and pet insurance. We offer a 401(k) retirement plan student loan assistance licensing and continuing education reimbursement and parental leave.

SUMMARY

As the Portfolio Sales and Marketing Manager you are responsible for the leasing and marketing success of an assigned group of communities. This includes but is not limited to the oversight training and accountability of the Cardinal Way of Leasing (CWoL) platform utilizing available data channels to provide problem/solution-oriented Red-Light Analysis to Portfolio Managers for execution and managing and monitoring the planning execution and effectiveness of all assigned communities Monthly Marketing Plans and marketing channels. While the primary responsibility of this role will be supporting stabilized communities the PSM will sit within the New Development Sales & Marketing team and may also provide strategic and executional support for New Development communities lease-ups transitions and special projects as business needs arise.

PSM Level I - RESPONSIBILITIES (Including but not limited to)

• Complete all assigned PSM Redbook tasks designated by Sales & Marketing leadership on a weekly monthly and yearly basis.
• Execute train and administer Cardinals Sales Platform including the Cardinal Way of Leasing (CWoL).
• Execute the approved Cardinal Leasing Experience at all assigned communities. This includes but is not limited to sales customer service curb appeal model presentation leasing technology and marketing.
• Provide regular and consistent feedback to Leasing Teams regarding phone and onsite tour performance through phone video conference virtual role-playing and in-person role-playing.
• Review and approve each communitys Monthly Marketing Plan (MMP). Communities identified as yellow or red light will require additional attention to strategy and execution.
• Provide onsite leasing sales and marketing training when required.
• Lead community marketing calls as needed and approve leasing strategies collateral orders specials advertising and outreach marketing initiatives.
• Guide onsite Team Members and ensure proper implementation of all marketing initiatives and activities throughout the assigned portfolio. This may include housing fairs open houses orientations community events university and local marketing events promotional items social media website audits advertisements and online digital strategies.
• Consult with onsite Community Managers and Portfolio Managers regarding Leasing Team performance concerns including CWoL shops training SOP violations follow-up effectiveness weekly leasing goals and other identified performance opportunities.
• Lead the strategic implementation and review of annual marketing plans.
• Monitor the effectiveness of marketing mediums and provide recommendations to Portfolio Managers monthly.
• Monitor and complete assigned service requests and additional projects according to established policies regarding time allotment and acceptable tasks.
• Attend select client calls to present leasing and marketing strategies as needed and in alignment with Sales & Marketing leadership.
• Meet regularly with direct reports to discuss performance and problem/solution-oriented opportunities with proactive communication and clear follow-up expectations.
• Meet on a bi-weekly basis with assigned Portfolio Managers with additional meetings scheduled as needed based on community performance and priorities.

NEW DEVELOPMENT & STRATEGIC SUPPORT

In addition to the core portfolio responsibilities above the PSM may support New Development Sales & Marketing initiatives based on portfolio needs workload and key project milestones. Support may include:

• Assist with New Development leasing and marketing strategy during key phases of the development lifecycle including lead generation temporary leasing office openings VIP or Founder launches public lease launches grand openings pre-opening and stabilization.
• Support the development and execution of Monthly Marketing Plans outreach strategies launch calendars prospect journeys leasing initiatives and community-specific marketing plans for New Development assets as assigned.
• Provide additional leasing and marketing support for New Development communities during critical milestones increased workload periods staffing transitions or performance challenges.
• Support onsite New Development teams through leasing training CWoL coaching marketing execution prospect follow-up strategy and implementation of the Cardinal Leasing Experience.
• Assist with university outreach housing fairs local partnerships events grassroots marketing digital strategy collateral and other launch-related initiatives.
• Review leasing and marketing performance data to identify risks opportunities and recommended actions for New Development communities.
• Support the transition of New Development communities into stabilized operations by helping maintain continuity across sales strategy marketing plans reporting training and onsite execution.
• Partner with New Development Sales & Marketing leadership on special projects playbooks Redbooks training initiatives portfolio-wide programs and testing of new sales and marketing strategies.
• Identify successful strategies and best practices from stabilized communities that can be adapted for New Development communities while also helping carry successful New Development practices into the stabilized portfolio.

QUALIFICATIONS

• 3-5 years of experience in property management with a focus on leasing and sales.
• Bachelors degree preferred.
• Strong communication and collaboration skills.
• Ability to motivate and energize a team.
• Ability to analyze leasing data including but not limited to traffic volume closing ratios market comparable data lease-signing velocity rental rates and concession analysis.
• Knowledge of leasing and sales techniques.
• Strong computer skills including email internet word processing spreadsheets databases and community management software.
• Knowledge of Microsoft Office and Google Apps for Business.
• Ability to define and solve problems collect and analyze data establish facts and draw valid conclusions.
• Ability to manage several abstract and concrete variables simultaneously.
• Understanding of and compliance with all Fair Housing Laws and standards.
• Ability to embody the Cardinal Culture and Cardinal Core Values every day.
• Ability to work effectively across both stabilized community operations and fast-paced New Development or lease-up environments.
• Willingness to travel up to 60%.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Incumbents work in an office environment and also have frequent exposure to outside of apartment buildings and in all areas of the property including amenities and have frequent exposure to outside elements where temperature weather odors and/or landscape may be unpleasant and/or hazardous.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the Team Member is regularly required to use hands to finger type handle or feel and talk or hear. The Team Member regularly required to stand; walk; reach with hands and arms and climb stoop or squat. Incumbents must be able to physically access all exterior and interior parts of the property and amenities and must be able to work inside and outside in all weather conditions including but not limited to rain snow heat hail wind and sleet.

The Team Member must be able to push pull lift carry or maneuver office products and supplies of up to twenty (20) pounds. Specific vision abilities required by this job include close vision distance vision color vision peripheral vision depth perception and ability to adjust focus.

Required Experience:

Manager