Media Manager CIT (Remote)

Manager Media (Consumer Demand Gen) will play a key role in advancing how approaches brand awareness and demand creation primarily across mid and upper funnel channels including paid social display video and emerging platforms.

This role sits at the intersection of strategy execution creative and measurement helping shape how drives efficient and incremental growth across the marketing funnel. The position combines hands on campaign leadership with strategic ownership focusing on connecting media investments to meaningful business outcomes through clear insights rigorous testing and cross functional collaboration.

Reporting to the Director of Media this individual will help define how demand creation efforts are evaluated optimized and scaled across the organization. They will work closely with Analytics Brand Creative Merchandising and Web teams to ensure media investments are aligned to business goals and supported by strong measurement frameworks. This role combines hands on execution with strategic leadership.

The ideal candidate brings deep experience in Paid Social particularly Meta (Facebook & Instagram) along with a strong understanding of full funnel marketing strategy. They are comfortable translating complex performance inputs into clear investment decisions and have a strong point of view on creative testing measurement and channel strategy. They are also excited by emerging technologies including AI driven tools and automation that can improve execution insights and operational efficiency.

To be successful in this role you will:

Mid and Upper Funnel Strategy

• Define and evolve how paid social display video and emerging channels contribute across the marketing funnel with a strong emphasis on scaling awareness and consideration efforts that drive incremental and durable growth. Guide channel direction investment priorities and audience strategy while remaining closely connected to in platform execution and performance optimization.

Measurement & Performance Alignment

• Partner closely with Analytics to shape how mid and upper funnel media performance is evaluated ensuring investments are tied to meaningful business outcomes such as revenue ROAS CAC and overall return on investment. Help support and operationalize measurement approaches such as matched market testing lift studies and other incrementality focused methodologies while translating complex performance signals into clear investment recommendations and a credible view of media impact across search direct and organic channels.

Performance Insights & Communication

• Synthesize platform funnel and business performance into clear actionable insights for leadership connecting awareness engagement consideration and conversion metrics to broader business outcomes. Communicate performance trends optimization opportunities and measurement learnings in a concise and credible way that can influence decision making across Marketing Analytics Finance and executive leadership.

Test & Learn Approach

• Build and execute a structured testing roadmap across creative audiences landing pages customer journeys platform optimizations and emerging capabilities. Establish clear hypotheses and success metrics tied to both platform and business performance while ensuring learnings around incrementality creative effectiveness and media contribution are consistently captured and applied to future investment decisions.

Cross-Functional Collaboration

• Partner closely with Brand Creative Analytics Merchandising Web and external partners to ensure alignment across media strategy creative development promotions customer experience and measurement. Bring a strong point of view on creative quality and performance while helping drive continuous optimization across messaging formats landing pages and overall customer journeys to improve engagement and conversion.

Channel Expansion & Innovation

• Evaluate and scale opportunities across channels such as YouTube CTV display and emerging platforms using a structured data driven approach focused on incremental reach engagement and business impact. Identify and assess new platform capabilities AI driven tools automation opportunities and beta programs that can improve media efficiency insights scalability and overall marketing performance.

Team Leadership

• Lead and support a Senior Specialist responsible for day-to-day campaign execution across mid and upper funnel channels while remaining actively involved in campaign strategy setup optimization and performance management as needed. Ensure strong alignment between strategic priorities execution quality testing initiatives and overall business goals.s.

• 6 to 8 years of experience in performance marketing growth marketing or media strategy roles with deep expertise in Paid Social particularly Meta
• Strong understanding of full funnel marketing strategy across awareness consideration and conversion including experience with upper funnel channels such as YouTube CTV display or other video driven environments
• Hands on experience managing and optimizing campaigns within platforms with the ability to balance execution strategy creative direction and performance analysis
• Strong understanding of business and performance metrics including revenue ROAS CAC engagement and conversion metrics with the ability to connect media investments to measurable business outcomes
• Experience partnering with Creative Analytics Brand Product Merchandising and Web teams to drive performance optimize customer journeys and improve landing page and creative effectiveness
• Strong analytical communication and storytelling skills with the ability to translate complex or ambiguous data into clear recommendations and actionable insights for stakeholders and leadership
• Experience or exposure to AI driven tools automation and emerging marketing technologies is a plus
• Experience measuring incrementality and media impact through approaches such as matched market testing lift studies MMM or related methodologies is a plus
• Experience incorporating lifetime value into media strategy and optimization is a plus
• Experience in healthcare or regulated industries is a plus
• B2C or DTC experience required

Education

• Bachelors Degree BA/BS in marketing or the equivalent in education and experience