Marketing Manager

About Everstand

At Everstand our singular purpose is to enrich communities one family at a time. Our unwavering commitment to fostering hope healing and empowerment is reflected in every facet of our work. We stand as a beacon for youth and families equipping them with vital tools that build resiliency for lifes greatest challenges. Our holistic range of services include residential treatment foster care mental and behavioral health programs education trauma recovery and case management.

Position Summary

As a key member ofEverstandsAdvancementTeamthe Marketing Manager leads the creation execution and optimization of strategic marketing initiatives. This role oversees multi-channeldigital marketing engagementand fundraisingcampaignsutilizingEverstandswebsitesocial mediaaccountsand e-mail marketingto enhance brand visibility and engagement. Additionally the Marketing Manageris responsible forcurating creative assets such as video graphics and written content to align with organizational goalsaround storytelling and impact reporting.

This position plays a pivotal role in driving communityand agencyengagement throughdigital platformsand collaboratingwith local organizationsand community partners. It requires a results-oriented professional with strong interpersonal skills a flair for creativity and a demonstrated ability to manage multiple priorities. The Marketing Manager will also support event marketing internal communications and brand development to ensure consistent and impactful messaging across all touchpoints.

Essential Functions

• Model and actin accordance withEverstandscore valuesofsafety empathy relationships and impact.

• Honor differences acknowledgeuniquenessand amplify all voices. Participate intrainingand group experiences that explorebelongingnesstopics. Model the use of inclusive language.

• Demonstrate and practiceEverstandsconsciousleadership mindset.

Essential Functions Content Creation (40%)

• Develop multimedia content (videos graphics blog posts) toshowcaseEverstandspurpose and impact.

• Write and publish case studies and testimonials highlightingEverstandssuccess stories.

• With the support of an external graphic designerwe overseethe creation ofbranded templates for presentations proposals and reports.

• With the support of an external graphic designer oversee the creation ofevent promotional materials such as flyersandinvitations.

• Create visually engaging infographics to communicate data and insights.

• Maintain and grow a library of reusable creative assets including photos videos and graphics.

• Regularly update and maintainEverstandswebsite with fresh content and updates.

Essential Functions Digital Engagement (20%)

• Manage andmaintainsocial media platforms (Facebook Instagram LinkedIn) with engaging and strategic content.

• Create andmaintainthe editorial calendar for social media and digital marketing efforts.

• Overseelogisticsfor event marketing aspects including photography and video coverage.

• Develop and execute paid social media campaigns to promote events and initiatives.

• Monitor and respond to social media comments and direct messages to foster community engagement.

• Research and implement new social media trends to enhance digital presence.

Essential Functions Communications (20%)

• Develop and implement strategies to amplifyEverstandsthought leadership including publishing articles andsupportingspeaking engagements.

• Create a brand story playbook to ensure consistent messaging across stakeholders.

• Assistin preparing presentation materials forleadershipspeakingengagementsand external events.

Essential Functions Branding Promotions(20%)

• ManageEverstandsonline storefront for promotional items print collateral and stationery.

• Execute internal branding projects (e.g. lobbies conference rooms waiting rooms).

• Obtain quotes and bids for printing and promotional needs to support branding efforts.

Non-Essential Functions

• Supporta wide variety ofeventsincludingstaff appreciation client-facing eventssignature eventsand other fundraisers.

• Support theSenior Director ofAdvancementontheimplementation of team initiativesand KPIsas they support the organizations long-term strategy.

• Participate inthe annualbudget development process for theAdvancementteam.

• Participateas requestedon accreditation efforts as well as other internal workgroups.

• Assistin orienting new employees toEverstandas needed.

Core Competencies

Who are youYoureour residentEverstandhype-person of course!Youreacreative results-driven marketing professional and collaborative project manager with provenexpertisein crafting compelling narratives that elevate brand visibility and inspire action. You thrive in dynamic environments seamlessly balancing multiple priorities while fostering relationships withallstakeholders. You are deeply committed to revolutionizing child welfare outcomes championing education mental health and residential services for youth and families.

• Exceptional ability to cultivate professional collaborative and communicative relationships acrossEverstandteams to uphold a productive and inclusive work environment aligned withEverstandscore values of safety empathy relationships and impact.

• Demonstrated success in designing and executing strategic marketing campaigns with a strong understanding of multi-channel digital engagement and content development.

• Expertisein digital marketing tools including website management social media platforms e-mail marketing and analytics to enhance brand recognition and audience engagement.

• Proficient in creating impactful storytelling assets such as videos graphics and written contentshowcasingorganizationalachievementsand fostering community connection.

Required Education and Experience

• BachelorsDegreeor equivalent.

• 3years ofrelevantnon-profit marketingexperience.

• Atleast one year of website management experience WordPress strongly preferred.

• Atleast one year ofCRM experienceRaisers Edge NXTstrongly preferred.

• Computer literacy including Microsoft OfficeSuiteAsanaandMicrosoft Teams.

Supervisory Responsibilities

• No direct reports.

• Training supervision and management of volunteersis needed on occasion.

Position Type/Hours

This is a full-time positionbased on our Baltimore Campus. Days and hours of work are Monday through Friday 9:00 a.m. to 5:00 p.m. This position is eligible toparticipateinEverstandsflex schedule policywithonce-weekly telecommuting privilegesand is considered non-essential for any weather or other office closing to the nature ofAdvancementwork this position may sometimes require work outside normal business isrequiredona weekly basis.A company vehicle will be provided as needed.

Work Environment

This joboperatesin a professional office environment. This role routinely uses standard office equipment such as computers phones scanners photocopiers filing cabinetsand fax machines.

Other Duties

Please notethatthis job description is not designed to cover orcontaina comprehensive listing of activities dutiesor responsibilities that arerequired ofthe employee for this job. Duties responsibilitiesand activities may change at any time with or withoutadvancenotice.

Required Experience:

Manager