Marketing Content Director

TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing human capital consulting employment law compliance and employee benefits including health insurance retirement plans and workers compensation insurance.

TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If youre passionate about innovation and making an impact on the large SMB market come join us as we power our clients business success with extraordinary HR.

Dont meet every single requirement Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. TriNet always strives to hire the most qualified candidate for a particular role ensuring we deliver outstanding results for our small and medium-size customers. So if youre excited about this role but your past experience doesnt align perfectly with every single qualification in the job description nobodys perfect and we encourage you to apply. You may just be the right candidate for this or other roles.

A Brief Overview
The Marketing Content Director is a senior individual contributor responsible for the definition elevation and governance of TriNets content strategy and content execution across marketing channels. This role establishes consistency quality and innovation across TriNet communications while ensuring content effectively supports demand generation campaigns product marketing web experiences sales enablement and customer marketing. The Director operates as a handson content leader setting direction leading through influence and driving execution rather than people management. This role partners horizontally across marketing and business teams to scale content impact expand into highimpact formats and ensure content performance is continuously measured and optimized.

What you will do

• Define govern and evolve TriNets enterprise content strategy across marketing channels ensuring consistency quality and effectiveness across all customer and prospect touchpoints
• Own content standards frameworks and editorial direction governing how content is planned created reviewed and activated across marketing programs
• Lead content execution in support of demand generation campaigns product launches web initiatives sales enablement and customer marketing efforts
• Manage the master content calendar ensuring alignment across campaigns launches seasonal initiatives and regulatory milestones
• Expand TriNets content footprint into highimpact formats such as video and podcasts piloting new approaches and scaling successful formats
• Partner closely with product marketing demand generation brand digital PR and field marketing to ensure content is integrated onmessage and performancedriven
• Leverage internal leaders and subjectmatter experts to develop thought leadership content including white papers executive perspectives and timely legislative or compliance updates
• Drive horizontal coordination and influence with other content roles and marketing partners to align priorities and avoid duplication
• Monitor content performance using engagement pipeline and conversion metrics; apply insights to continuously improve content effectiveness
• Stay current on content storytelling and digital engagement best practices to ensure TriNet communications remain relevant differentiated and impactful
• Performs other duties as assigned
• Complies with all policies and standards

Education Qualifications

• Bachelors Degree or equivalent experience advanced degree preferred

Experience Qualifications

• Typically 8 years Content strategy content marketing or digital marketing roles within a B2B environment
• Proven track record leading enterpriselevel content strategy and execution without direct people management

Skills and Abilities

• Strong strategic thinking with the ability to translate strategy into highquality executable content
• Deep expertise in content planning editorial governance and multichannel content activation
• Ability to influence and align crossfunctional partners without direct authority
• Excellent written and verbal communication skills and strong editorial judgment
• Datainformed mindset with experience monitoring content performance and adjusting approach based on results
• Intellectual curiosity creativity and adaptability in a fastpaced evolving business environment

Travel Requirements
Approximately 20% domestic travel required.

Work Environment

• Work in clean pleasant and comfortable office or home setting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions.

The preferred location for this role is Atlanta GA and the salary range for this location is $125000.00 to $275000.00. All qualified external applicants will be considered for an in-office role based in Atlanta. All qualified internal candidates are encouraged to apply and consider relocation to Atlanta and may be considered for remote hire at the companys discretion. The candidates final salary offer will be based on the candidates skills education work location and experience.

A candidates compensation may also include bonuses consistent with TriNets corporate bonus plan.

Additionally subject to applicable eligibility requirements TriNet offers permanent full-time employees a variety of benefits including medical dental and vision plans life and disability insurance a 401(K) savings plan an employee stock purchase plan eleven (11) Company observed holidays PTO and a comprehensive leave program. Please click the following link for detailed information about our benefits offerings: Note: TriNet reserves the right to change or modify job duties and assignments at any time. The above job description is not all encompassing. Position functions and qualifications may vary depending on business necessity.

TriNet is an Equal Opportunity Employer and does not discriminate against applicants based on race religion color disability medical condition legally protected genetic information national origin gender sexual orientation marital status gender identity or expression sex (including pregnancy childbirth or related medical conditions) age veteran status or other legally protected characteristics. Any applicant with a mental or physical disability who requires an accommodation during the application process should contact to request such an accommodation.