Manager, Salesforce Targeting & Engagement Analytics

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Job Description

Pursuant to Section 20 C.F.R. 656.10 you are hereby notified that an application for Alien Employment Certification will be filed by Takeda Pharmaceuticals USA Inc. for the following job opportunity:

JOB LOCATION: Cambridge MA

POSITION: Manager Salesforce Targeting & Engagement Analytics

POSITION DESCRIPTION: Takeda Pharmaceuticals USA Inc. is seeking a Manager Salesforce Targeting & Engagement Analytics with the following duties: responsible for designing building and operationalizing Salesforce based field targeting and healthcare professional (HCP) engagement analytics for inline and launch neuroscience brands; integrate multiple commercial data sources develops analytic frameworks and provide insights that support field deployment omnichannel planning and commercialization strategy in the neuroscience therapeutic area. Design and manage Salesforce targeting segmentation and field deployment using IQVIA Symphony Komodo EMR/EHR and SP data. Build longitudinal HCP analytics via SQL/Python in Databricks/Snowflake by integrating claims Veeva CRM SP onboarding and payer access signals. Develop engagement measurement for Salesforce and omnichannel (NPP/DTC) using campaign metadata and behavioral analytics (Veeva tele-detail Adobe/Google). Lead secondary commercial analyses using claims CRM and market data to assess disease dynamics competitive landscapes and prescriber behavior directing offshore (GCC) analytical resources as needed. Conduct testcontrol and A/B experimentation to quantify incremental impact of omnichannel tactics and identify drivers of HCP engagement and Rx behavior. Analyze marketing performance data to surface trends opportunities KPI shifts and whitespace insights to inform tactical and strategic decision-making for neuroscience brands. Execute ad-hoc analytics for multiple BUs to size market opportunities using Komodo and SP data and partner with digital teams on MRP planning and channel activation. Diagnose funnel leakage across neuroscience patient journeys using claims SP onboarding data payer benefit design and CRM interaction data. Incorporate payer dynamics into targeting segmentation and pull-through analytics for field and payer-facing teams. Translate analytics into scenario-based recommendations for brand field market access and launch excellence stakeholders across both launch and inline neuroscience brands. Standardize measurement logic code assets and reporting via Databricks/SQL/Python and Tableau/Qlik/Power BI for reproducibility and cross-brand adoption. Collaborate cross functionally with Launch Excellence Brand Marketing Market Access Field Leadership Medical HEOR/Forecasting and Data Engineering to align analytic workflows to commercialization milestones. Support launch and inline franchises using differentiated analytic approaches based on data maturity therapeutic complexity payer behavior and promotional mix. Up to 15% remote work allowed.

The estimated salary range reflects an anticipated range for this position. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/or long-term incentives. U.S. based employees may be eligible to participate in medical dental vision insurance a 401(k) plan and company match short-term and long-term disability coverage basic life insurance a tuition reimbursement program paid volunteer time off company holidays and well-being benefits among others. U.S. based employees are also eligible to receive per calendar year up to 80 hours of sick time and new hires are eligible to accrue up to 120 hours of paid vacation.

REQUIREMENTS: Masters degree in Business Administration or related field plus 3 years of experience in qualitative analytics within the pharmaceutical industry OR Bachelors degree in Business Administration or related field plus 5 years of experience in qualitative analytics within the pharmaceutical industry. Prior experience must include: analyze secondary data to evaluate brand performance prescriber behavior and market trends both for in-market and launch products using specialty pharmacy 867 data IQVIA/Symphony/Komodo claims data; evaluate marketing campaigns through split testing to measure digital and non-personal promotional impact on engagement; responsible for handling the day-to-day Salesforce Targeting Data Analytics Integration project activities for the client merger; provide actionable insights to senior leadership based on data analytics to drive growth and market objectives; develop SQL & Python queries to retrieve and manipulate data for analysis; design scalable Tableau dashboards for reporting; manage multiple analytics projects performing root cause analysis to align findings with business priorities and deadlines.

Full time. $161803 - $182270 per year.

Qualified applicants can apply at . Please reference job #R0181396. EOE

Any individual may provide documentary evidence bearing on this application with information on available workers and information on wages and working conditions to the Certifying Officer U.S. Department of Labor Employment and Training Administration Office of Foreign Labor Certification 200 Constitution Avenue NW Room N-5311 Washington DC 20210.

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