Manager, Insights, Data & Intelligence

Who we are:

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

For more information and follow us on LinkedIn andInstagram.

More about the role:

The Business Insights Data & Intelligence (BIDI) team sits at the heart of this workturning data into strategic insight that drives storytelling campaign performance and business outcomes.

Due to our expanding client roster and scopes Burson is seeking to hire a group of Managers to join our best-in-class Business Insights Data & Intelligence (BIDI) team supporting some of the worlds most recognizable global brands such as The Coca-Cola Company Verizon and Google. This role requires a balance of analytical rigor strategic thinking AI fluency and client leadership. The ideal candidate will be client-facing and have a strong understanding of social media listening cultural and competitor trends analytics reporting excellent research and writing skills and overall understands the importance of building strategies to support integrated campaigns with a passion for turning data into stories.

As part of a highly collaborative team youll play a key role in uncovering cultural insights monitoring online conversations and helping brands make informed decisions through social and digital intelligence. Youll partner closely with internal teams and clients to deliver actionable insights tied to brand reputation campaign performance thought leadership sustainability and corporate communications initiatives. This is a unique opportunity to continue building a career in analytics at one of the worlds leading global communications agencies while working across high-profile client accounts.

This role can be based in Atlanta the New York metro area or Los Angeles with a preference for Atlanta-based candidates.

Relocation assistance will be available for candidates open to relocating to Atlanta.

What youll do:

• Assist with the development of strategic insights that inform communications marketing and reputation-driven campaigns.
• Translate data into clear narratives and recommendations for senior client stakeholders.
• Proactively deep dives into data to inform and steer critical decision making as well as work with complex datasets to aggregate ingest and organize data in a clean ready-to-use fashion for the team to deliver data-led findings in a way that makes sense for each brand.
• Monitor track and evaluate earned and owned organic campaign performance analytics based on client KPIs targets and baselines.
• Identify trends cultural signals and audience behaviors.
• Help oversee social listening programs using tools such as Brandwatch Sprinklr and similar platforms ensuring data integrity and methodological rigor.
• Apply AI capabilities to enhance insight generation trend detection and forecasting while helping to evolve Bursons AI-enabled analytics and intelligence approaches.
• Provide easy to understand social analytics with strategic implications relating to the overall brand objectives and work within a team to develop and execute creative digital and social media content.

Experience that contributes to success:

• 4-5 years of experience in analytics insights or intelligence roles working within or for the PR Communications or Advertising industry with a deep understanding of itsunique data landscapes client demands and strategic challenges.
• Strong background in social media analytics and social listening.
• Proficient understanding of social listening particularly with experience using Sprinklr for analytics in addition to other Boolean Language and platforms like Brandwatch Meltwater etc.
• Proven ability to translate data into strategic insights.
• Experience with generative AI models and integrating AI into operational workflows.
• Client-facing communication skills witha track recordof translating complex technical concepts into clear concise and impactful business recommendations for senior stakeholders.
• Proven ability to manage multiple projects concurrently prioritize effectively and drive results in a fast-paced environment.
• Excellent storytelling and presentation skills.
• Detail-oriented while keeping sight of bigger picture/trends; intellectually curious.
• Keen eye for data trends and the ability to investigate and extract insights and stories.
• Excellent written and verbal communications skills.

#LI-FB1

Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.