Integrated Media Manager

Job Title Integrated Media & Communication Manager

Reports to: Director of Brand Communications

Location: Evanston IL (hybrid)

Company Background

Owned by Irish dairy co-operative Ornua Kerrygold is one of Irelands most beloved and iconic food brands known worldwide for its quality dairy products made with milk from Irish grass-fed cows.

After arriving on US shores in 1991 Kerrygold is now the #2 Butter brand and #1 Specialty Cheese brand in the 2025 the Kerrygold brand celebrated a historic milstone of exceeding $1B dollar sales in the US market and was named by Circana as one of the top CPG growth drivers.

Ornua is a dairy co-operative which sells dairy products on behalf of its members Irelands dairy processors and in turn Irish dairy farmers. It is Irelands largest exporter of Irish dairy products exporting to 110 countries worldwide. Headquartered in Dublin Ornua has annualised sales of over 3.5 billion and a global team of 3000 employees.

Ornua is structured across two divisions: Ornua Foods and Ornua Ingredients. We operate from 10 business units worldwide including 16 production facilities and has sales and marketing teams working in-market across the globe in Africa Asia Germany Ireland the Middle East Spain the UK and the US.

You may know us by our brands Kerrygold Dubliner Pilgrims Choice Avantage Forto and BEO.

Ornua Foods North America is based in Evanston Illinois and we market and sell Kerrygold butter and cheese in the North American market. We are the number two butter brand in the US and the number one in the specialty cheese market.

Ornuas Values

At Ornua our Values lie at the core of everything that we do and how we behave both individually and as a business. Our five values and their underlying behaviours encourage us to Seek and Embrace New Ideas Make It Happen Be Our True Selves Show You Care and Achieve Great Things Together.

Ornuas Growth

At Ornua our co-operative ethos lies at the heart of how we do business. We care passionately about driving sustainable profitable growth underpinned by our ambitious Growing For Good strategy. We have delivered significant growth in our core business and enhanced our footprint with a major acquisition in the USA. Ornua continues to grow strength by strength with bold plans to enhance the value created for our shareholders.

Why This Role is Valuable

The Integrated Media & Communications Manager is a communications generalist who plays a central role in delivering our brands communication strategy. This role supports the Brand Communications Director by coordinating across creative media PR experiential digital and partnership initiatives to ensure cohesive impactful storytelling across all channels. The ideal candidate brings crossfunctional fluency strong agency management skills and a passion for integrated brand building. They will have a proven track record in translating business objectives into tactical executions with measurable results.

Key Responsibilities

1. Communications Strategy & Planning

• Support the Brand Communications Director in developing and executing the integrated communication strategy.
• Translate strategic priorities into cohesive channelappropriate plans across paid earned shared and owned media.
• Working closely with a global team implement best practice planning and protocols and drive internal alignment of the plan.

2. Agency & Vendor Management

• Serve as daytoday liaison with creative media PR and experiential agencies.
• Develop clear actionable briefs for creative development media planning content creation and campaign execution.
• Guide agency partners toward integrated thinking ensuring all touchpoints deliver consistent brand messaging and are in line with strategic objectives.

3. PR Experiential & Brand Activation

• Shape and develop the brands PR approach bring the brand to life for our consumer community identify proactive outreach moments and reactive opportunities.
• Lead coordination of experiential activations brand events and largescale moments that extend brand buzz and earned media potential.
• Measure impact of PR and experiential programs providing insights and recommendations.

4. Strategic Partnerships & Collaborations

• Identify and evaluate potential brand partnerscreators organizations platforms and cultural partnerswith opportunities for content or campaign collaboration.
• Maintain relationships with existing partners ensuring alignment with brand values and strategic goals.
• Build partnership concepts that generate reach relevance and meaningful brand affinity.

5. Digital Social & Search Integration

• Partner with the digital and social teams to translate the communication strategy into alwayson content for owned channels.
• Ensure campaigns are optimized for digital excellence including search (SEO/AEO) social formats and emerging platform opportunities.
• Champion content quality consistency and channelfit across all social and digital activations.

6. Insights & Performance

• Track performance of media PR and social campaigns synthesizing insights across channels.
• Share actionable learnings with stakeholders to inform future planning.
• Stay current on cultural trends platform evolution audience behaviors and bestinclass brand communication.

Qualifications

• 57 years of experience in integrated communications brand management media PR or related fields.
• Experience working with and managing external agencies.
• Strong understanding of earned paid and owned channels and how they work together.
• Exceptional communication and crossfunctional collaboration skills.
• Ability to synthesize complex information into compelling briefs and actionable direction.
• Strong project management capability and comfort working in fastmoving deadlinedriven environments.
• Passion for storytelling brand building and cultural awareness

Salary Range: $130k-$159K