GMI Customer Research Sr. Analyst

Job Description

The Role

The Senior Market Research Analyst for GM International plays a critical role in leading customer research and insight generation across International markets including South America South Korea the Middle East Mexico and Canada. This position is accountable for delivery of research and insights from study design through analysis and recommendation development.

The role is expected to operate with minimal oversight navigate complex and ambiguous business questions. Beyond reporting findings the analyst translates data market research trends and market signals into clear data-backed recommendations that drive alignment and influence decisions related to product development positioning communication technologies and local market strategy.

What Youll Do

• The Senior Market Research Analyst role is expected to operate independently proactively understand risks and propose actions.
• Lead delivery of primary and secondary research projects for GM International including understanding research objectives methodology selection fieldwork oversight analysis synthesis and recommendations.
• Independently design and execute complex quantitative and qualitative research using the appropriate methodologies tools and suppliers.
• Develop research instruments including questionnaires discussion guides and analysis frameworks across a wide range of global and local business topics.
• Manage multiple complex multi-stakeholder projects simultaneously proactively identifying risks adjusting approach as needed and ensuring high-quality delivery on time.
• Analyze and integrate primary research internal business data external market data and secondary sources to uncover strategic insights and business implications.
• Translate findings into clear actionable data-backed recommendations that drive alignment and influence decisions across product marketing digital and business teams.
• Create compelling narratives and executive-ready presentations that simplify complex issues strengthen understanding and guide actions and decisions.
• Partner effectively with cross-functional and cross-regional stakeholders to clarify objectives challenge assumptions and align on decisions and next steps.
• Maintain strong relationships with research suppliers and oversee project execution logistics quality and deliverables.
• Contribute to continuous improvement by identifying opportunities to improve research methods tools and workflows including the use of AI-enabled approaches where appropriate.

Required Qualifications

• Bachelors degree in Market Research Analytics Behavioral Science Marketing Psychology Statistics or a related field.
• 5 years of experience in consumer research insights analytics strategic planning or marketing.
• Demonstrated ability to independently lead research and insight projects with minimal oversight.
• Strong quantitative and qualitative research design capabilities including survey design interview and discussion guide development sampling approaches and methodology selection.
• Experience with advanced analytical techniques such as regression factor and cluster analysis MaxDiff conjoint and pricing methods as relevant to the business need.
• Ability to work through complex ambiguous and novel business problems and convert them into structured data-driven solutions.
• Proven ability to influence stakeholders and drive alignment through clear evidence-based recommendations not just present findings.
• Strong project management skills including the ability to manage multiple deliverables anticipate risks remove blockers and maintain momentum across stakeholders.
• Excellent communication and storytelling skills with the ability to tailor messages to technical business and leadership audiences.
• Proficiency in Word PowerPoint and Excel.
• Ability to combine survey data with behavioral digital CRM social or secondary data sources to generate richer insights.
• Experience using AI-enabled platforms or large language model tools to support research design open-end coding transcript summarization literature review insight mining concept evaluation or synthesis of large information sets.
• Ability to apply AI responsibly by validating outputs checking for bias or hallucination protecting confidential data and using human judgment to ensure research quality.
• Comfort experimenting with emerging AI research workflows that improve speed consistency and actionability without compromising methodological rigor.

Preferred Qualifications

• Masters degree in Marketing Research Analytics Behavioral Sciences Statistics or a related field.
• Advanced expertise in quantitative and qualitative methodologies such as conjoint MaxDiff segmentation ethnography pricing and advanced text analytics.
• Experience using AI or advanced analytics to improve research efficiency insight generation and business impact.
• Familiarity with global automotive market dynamics consumer behavior and competitive intelligence.
• Experience coaching peers sharing best practices or helping elevate research quality across a broader team.
• Strong analytical skills including experience working with raw data cross-tabs segmentation trend analysis and synthesizing multiple sources into clear business implications.
• Proficiency in research and analytics tools such as SPSS Q R or equivalent software used to analyze visualize and communicate findings.

If youre passionate about consumer research in the automotive industry apply now and help shape the future of our International Operations!

About GM

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Why Join Us

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Benefits Overview

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.

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