Global Panel Acquisition & Media Strategy Lead

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Job Details

Were looking for a senior leader to shape Kantars global respondent acquisition and media strategy. This role is pivotal in driving how we attract panel members across all panel brands and markets. Youll lead a global team manage multi-million-dollar investments and modernize our acquisition technology to deliver measurable impact. Youll work at the heart of Kantars transformation influencing decisions at the highest level and building future-ready capabilities across regions.

Role Purpose

Global Panel Acquisition & Media Strategy Lead is accountable for enterprise-wide respondent acquisition strategy investment governance and performance outcomes across Kantars global online access panels. This role supports Kantars shift to a cross-panel domain-based leadership model aligned to the 2026 strategy.

What Success Looks Like

• Global acquisition strategy is clearly defined trusted and consistently applied across all panel brands and regions.
• End-to-end delivery and budget optimization are managed effectively with expanded focus on the Middle East India and China.
• Specialist requirements such as socio-economic class (SEC) targeting are successfully integrated into acquisition plans.
• Global investments deliver measurable improvements in scale quality efficiency and long-term value.
• Acquisition performance is transparent data-driven and resilient to market and regulatory changes.
• Technology and processes enable accurate attribution compliance and actionable insights.
• A future-ready acquisition roadmap supporting Kantars 2026 strategy and positions the business for sustainable growth.

Key Responsibilities

Acquisition Strategy & Growth Leadership

• Define and own the global acquisition vision and strategy across all Kantar panel brands markets and digital recruitment channels.
• Translate commercial demand sample supply needs and long-term growth objectives into a coherent acquisition framework.
• Lead the transition from single-panel execution to cross-panel portfolio-level optimization ensuring consistency scale and sustainability.
• Ensure acquisition strategies build trust deliver great respondent experience and support long-term health.

Global Media Investment & Budget Governance

• Govern multi-million-dollar global acquisition budgets including planning forecasting and capital allocation.
• Establish and enforce enterprise-level performance metrics and optimization goals (e.g. CPA/CPI conversion quality thresholds LTV).
• Drive disciplined data-led investment decisions across markets and brands.
• Provide clear executive-level reporting and recommendations to senior leadership and finance partners.

Data Analytics & Performance Optimization

• Set the global standard for acquisition measurement analytics and performance management.
• Oversee the development of acquisition dashboards KPIs and decision frameworks.
• Partner with Data Science and Panel Performance & Metrics teams to ensure insights inform forecasting and supply planning.
• Foster a culture of experimentation and learning focused on measurable outcomes.

Ad Tech Tracking & Platform Modernization

• Lead modernization of ad-tech and tracking infrastructure for accurate attribution and compliance.
• Oversee vendor selection RFP processes and technology evaluations.
• Drive agency consolidation and optimization including governance of global media partners.

Senior Stakeholder & Partner Leadership

• Act as the executive point of contact for global media agencies and strategic vendors.
• Represent acquisition strategy in leadership forums and transformation initiatives.
• Influence and align senior stakeholders across regions and functions.
• Elevate acquisition quality fraud prevention and compliance as enterprise-level priorities.

Organization & Capability Building

• Build and develop a high-performing global acquisition organization.
• Define operating models decision rights and governance rhythms that scale globally.
• Develop future-ready capabilities across media strategy analytics and technology.

Skills & Experience

• 15 years of senior leadership experience in acquisition performance marketing or media strategy.
• Proven ownership of large complex global media and acquisition portfolios.
• Expertise in data-driven optimization and analytics.
• Experience leading ad-tech transformation and vendor management at scale.
• Ability to influence senior leaders globally and lead through transformation.

Whats in it for you

We provide a highly competitive benefits package!

• Medical plans with comprehensive affordable coverage for a range of health services

• Health Savings Account/FSA

• Dental Vision and benefits to cover unique healthcare needs

• Wellness Program

• 401k with matching

• Tuition Reimbursement Commuter benefits

• Unlimited PTO

At Kantar we go beyond the obvious using intelligence passion and creativity to inspire new thinking and shape the world we live in. Apply for a career thats out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included accepted and are allowed to flourish. We want to create a more diverse community to expand our talent pool be locally representative drive diversity of thinking and better commercial outcomes.

Kantar is committed to inclusion and diversity; therefore we welcome applications from all sections of society and do not discriminate on the basis of age race religion gender pregnancy sexual orientation gender identity disability marital status or any other legally protected characteristics.

PRIVACY DISCLOSURE: By applying to this opportunity you consent to the personal data you provide to us being processed and retained by The Kantar Group Limited (Kantar). Your details will be kept on our Internal ATS for as long as is necessary for recruitment purposes.

The salary range for this role is $125000 - $170000/year. Your final base salary will be determined based on several factors which may include but are not limited to location work experience skills knowledge education and/or certifications. All qualified applicants will receive consideration for employment without regard to race colour religion sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability.

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Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple clear and consistent set of principles. Our approach helps to ensure we are market competitiveand alsoto support a pay for performance culture where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious using intelligence passion and creativity to inspire new thinking and shape the world we live in. Apply for a career thats out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included accepted and are allowed to flourish in a space where their mental health andwell beingis taken into consideration.

We want to create a more diverse community to expand our talent pool be locally representative drive diversity of thinking and better commercial outcomes.

Kantar is the worlds leading data insights and consulting company. We understand more about how people think feel shop share vote and view than anyone else. Combining our expertise in human understanding with advanced technologies Kantars 30000 people help the worlds leading organisations succeed and grow.