F1 Program Manager, Global Hospitality

AWS Global Hospitality is seeking an experienced and results-driven F1 Program Manager to lead the planning execution and optimization of AWSs Formula 1 hospitality events across North America (NAMER) while providing strategic guidance and operational support for F1 field-led events globally. This role is central to maximizing the business impact of AWSs F1 sponsorship through world-class customer-facing experiences that accelerate pipeline deepen executive relationships and drive measurable ROI.

The ideal candidate will serve as the primary owner of the NAMER F1 event portfolio and act as a trusted partner to field marketing teams worldwide ensuring consistency quality and business alignment across all F1 activations. You will also contribute to the global strategic direction of the F1 Program and play a key role in stakeholder management across AWS business units and leadership.

Key job responsibilities
Strategic Planning: Own the end-to-end planning and execution of all F1 hospitality events in the NAMER region including race weekends customer experiences and ancillary activations (e.g. Miami Grand Prix Las Vegas Grand Prix Canadian Grand Prix and any future North America races).
Demand Generation: Partner with Sales Business Development and Account teams to develop and execute demand generation strategies that drive high-value customer and prospect attendance. Define nomination criteria manage invitation workflows and ensure optimal guest list composition aligned with business priorities.
On-Site Execution: Lead all on-site logistics and experience delivery including venue management hospitality operations agenda programming speaker coordination branding and VIP experiences. Ensure flawless execution that reflects the AWS brand standard.
Business Results & ROI: Define and track key performance indicators (KPIs) for each NAMER event including pipeline influence opportunity acceleration executive engagement and customer satisfaction. Develop post-event reporting and insights to demonstrate ROI and inform future investment decisions.
Budget Management: Own the NAMER F1 event budget ensuring efficient allocation of resources and cost optimization while delivering premium experiences.
Vendor & Partner Management: Manage relationships with third-party vendors agencies venue partners and the F1/team partnership ecosystem as it relates to NAMER activations.

About the team
The Global Executive Marketing (GEM) Hospitality team is responsible for managing AWSs portfolio of hospitality benefits through marketing partnerships with leading sports and entertainment brands. Our mission is to demonstrate the power of technology and the art of the possible through approachable use cases that are changing the way fans experience sports and entertainment.

- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience in brand identity and voice development
- Experience creating brand marketing content

- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation
- MBA
- Familiarity with the Formula 1 ecosystem motorsport hospitality and sports sponsorship activations.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Mountain View - 88700.00 - 155200.00 USD annually
USA CA San Francisco - 88700.00 - 155200.00 USD annually
USA NY New York - 88700.00 - 155200.00 USD annually
USA TX Austin - 80600.00 - 141100.00 USD annually
USA VA Arlington - 80600.00 - 141100.00 USD annually
USA WA Seattle - 82700.00 - 141100.00 USD annually