Experiential Marketing Lead

Pay is based on several factors which vary based on include labor markets and in some instancesmay include education work experience and addition to your pay Target cares about and invests in you as a team member so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs which may include medical vision dental life insurance and more to help you and your family take care of your whole benefits for eligible team members include 401(k) employee discount short term disability long term disability paid sick leave paid national holidays and paid competitive benefits from financial and education to well-being and beyond at Us

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Targethere.

Werelooking for a strategic creative and culture-savvyExperiential MarketingLeadto join our team with a focus onstyle fashion and design-led campaigns. In this role youll be responsible for leading end-to-end experiential strategy and execution for high-impact programs that bring the Target brand to life in unforgettable wayswhether thats launching a new designer collaboration curating immersive fashion-forward experiences or showing up at cultural events that matter.

Youllcollaborate closely with cross-functional partners across Brand & Category Marketing Creative PR Talent & Influencer Partnerships Media Strategy andSocial Media ensuring your campaigns are culturally resonant strategically sound and visually stunning.Youllwork with top-tier agencies and creatives to push boundaries and produce buzzworthy activations that drive engagement and brand loveboth IRL and online.

Core responsibilities of this job are described within this job description.Job duties may change at any time due to business needs.

WhatYoullDo

• Lead experiential strategy for style design andculturally-focusedinitiatives from concept to execution

• Develop innovative activation ideas that resonate with fashion-forward audiences tastemakers and key communities

• Collaborate with internal teams and external partners to ensure seamless integration across all marketing channels

• Manage budgets timelines vendors and agencies with confidence and clarity

• Guide creative development with a strong eye for design and brand aesthetics

• Leverage cultural insights trends and guest behavior to shape experiences that feel relevant and shareable

• Track success metrics and key learnings to inform future planning

• Navigate the evolving event landscape with agility incorporating hybrid and digital extensions where needed

• Represent Target in NYC-based industry and cultural spacesidentifyingpotential partnership opportunities

About You

• Bachelors degree or equivalent experience

• 7 years of relevant experience in marketing with a focus inExperientialand deep understanding ofstyle fashion design and culture

• Strong cross-functional collaborator with excellent communication and presentation skills

• Proven ability to build brand moments that scale across PR social and digital