We are seeking a Director Brand Strategy to define evolve and scale iHerbs global brand strategy at the enterprise level. This role is fundamentally strategic focused on long-term brand positioning architecture and market differentiation. This leader will translate business objectives customer insights and market dynamics into a cohesive global brand strategy ensuring alignment across regions functions and channels. Unlike a traditional creative production lead this role is fundamentally strategic: shaping how iHerb shows up in the world ensuring consistency across markets and translating business priorities into a cohesive brand system. The role serves as the organizations central authority on brand strategy distinct from creative production and campaign execution functions. They will possess excellent leadership skills the ability to inspire and motivate a team and have the ability to effectively communicate their ideas to multiple teams and stakeholders. This role is distinct from creative production leadership roles and does not primarily focus on the execution of marketing assets or day-to-day design management.
Job Expectations:
Brand Strategy & Positioning
Define and continuously refine iHerbs global brand positioning narrative and value proposition
Translate business and market insights into clear brand strategies across regions and customer segments
Partner with leadership to align brand direction with company growth priorities
Develop long-term (35 year) brand strategy and equity-building initiatives
Define brand architecture across product categories customer segments and global markets
Establish KPIs and measurement frameworks for brand health (e.g. awareness perception equity)
Brand Identity & Systems
Establish and govern iHerbs global brand identity framework including visual identity tone of voice and brand guidelines
Build scalable brand systems that ensure consistency across all touchpoints (digital packaging campaigns social etc.)
Define enterprise-wide brand standards and governance models to guide execution across internal teams and external partners
Establish guardrails and frameworks that empower teams while protecting brand integrity
Creative Direction & Studio Oversight
Lead the internal creative studio responsible for producing marketing and brand assets
Provide strategic oversight to the internal creative studio; day-to-day creative production is executed by creative operations and studio leadership
Set the creative vision and direction for campaigns product storytelling and content
Establish strategic brand frameworks and guardrails that inform campaign development and creative direction
Ensure output is not only high-quality but strategically aligned with brand objectives
Elevate the overall creative standard across the organization
Evaluate creative effectiveness against brand strategy and business outcomes rather than directly managing asset production
Global Brand Governance
Drive consistency across international markets while allowing for localized relevance
Define decision rights and governance processes for brand approvals across regions
Implement processes and review mechanisms to maintain brand quality at scale
Partner with regional teams to adapt brand strategy effectively without diluting core identity
Implement processes and review mechanisms to maintain brand quality at scale
Serve as final escalation point for brand strategy decisions impacting multiple markets or functions
Cross-Functional Leadership
Collaborate closely with Growth Product Merchandising and International teams
Influence executive leadership on brand implications of business decisions (e.g. product launches market entry partnerships)
Influence senior stakeholders and serve as the central authority on brand decisions
Manage and mentor a team of designers creatives and external partners/agencies
Lead and develop brand strategy capabilities within the organization; direct management of creative production teams may be indirect or through layered leadership
Knowledge Skills and Abilities:
Required:
Bachelors degree in graphic design marketing or a related field
12 years of experience in branding brand strategy or creative design
Strong leadership and team management skills
Experience developing and operationalizing brand strategy at a global or enterprise level
Strong analytical skills including ability to interpret brand performance data and market research
Experience influencing executive stakeholders and driving cross-functional alignment
Excellent communication and collaboration and presentation skills
Ability to work in a fast-paced environment
Proven track record of developing successful marketing campaigns
Proficient in Adobe Creative Suite and other design software
Strong understanding of industry trends and best practices
Cross-device and cross-platform design skills in the native environment (iOS and Android) mobile web and desktop
Excellent communication presentation and interpersonal skills and ability to champion design decisions
Experience working in a fast-paced environment and with rapid prototyping
Experience leading a team
Equipment Knowledge:
Proficiency in design and prototyping tools such as Adobe CS and Sketch
Superior knowledge of Adobe Creative Suite
Experience with Microsoft Office Suite (Word Excel PowerPoint)
Experience with Google Business Suite (Gmail Drive Docs Sheets Forms) preferred
Education Requirements:
BA or BS in interactive design graphic design or equivalent experience.
#LI-ME1
The anticipated pay scale for this position can be found below however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job the type of years and experience within the industry education etc. iHerb LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.
Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical dental vision and basic life insurance programs and may enroll in our companys 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the companys policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.
Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
For more information on iHerb benefits visit us at .
About iHerb iHerb is on a mission to make health and wellness accessible to all. We offer Earths best-curated selection of health and wellness products at the best possible value delivered with the most convenient experience.
Were the worlds largest eCommerce platform dedicated to vitamins minerals and supplements and other health and wellness products. For more than 25 years weve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items we ship over 50000 products from over 1800 brands direct to our customers in 180 countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly Embrace Diversity & Inclusion Strive for Simplicity
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
Required Experience:
Director
Job Summary:We are seeking a Director Brand Strategy to define evolve and scale iHerbs global brand strategy at the enterprise level. This role is fundamentally strategic focused on long-term brand positioning architecture and market differentiation. This leader will translate business objectives cu...
Job Summary:
We are seeking a Director Brand Strategy to define evolve and scale iHerbs global brand strategy at the enterprise level. This role is fundamentally strategic focused on long-term brand positioning architecture and market differentiation. This leader will translate business objectives customer insights and market dynamics into a cohesive global brand strategy ensuring alignment across regions functions and channels. Unlike a traditional creative production lead this role is fundamentally strategic: shaping how iHerb shows up in the world ensuring consistency across markets and translating business priorities into a cohesive brand system. The role serves as the organizations central authority on brand strategy distinct from creative production and campaign execution functions. They will possess excellent leadership skills the ability to inspire and motivate a team and have the ability to effectively communicate their ideas to multiple teams and stakeholders. This role is distinct from creative production leadership roles and does not primarily focus on the execution of marketing assets or day-to-day design management.
Job Expectations:
Brand Strategy & Positioning
Define and continuously refine iHerbs global brand positioning narrative and value proposition
Translate business and market insights into clear brand strategies across regions and customer segments
Partner with leadership to align brand direction with company growth priorities
Develop long-term (35 year) brand strategy and equity-building initiatives
Define brand architecture across product categories customer segments and global markets
Establish KPIs and measurement frameworks for brand health (e.g. awareness perception equity)
Brand Identity & Systems
Establish and govern iHerbs global brand identity framework including visual identity tone of voice and brand guidelines
Build scalable brand systems that ensure consistency across all touchpoints (digital packaging campaigns social etc.)
Define enterprise-wide brand standards and governance models to guide execution across internal teams and external partners
Establish guardrails and frameworks that empower teams while protecting brand integrity
Creative Direction & Studio Oversight
Lead the internal creative studio responsible for producing marketing and brand assets
Provide strategic oversight to the internal creative studio; day-to-day creative production is executed by creative operations and studio leadership
Set the creative vision and direction for campaigns product storytelling and content
Establish strategic brand frameworks and guardrails that inform campaign development and creative direction
Ensure output is not only high-quality but strategically aligned with brand objectives
Elevate the overall creative standard across the organization
Evaluate creative effectiveness against brand strategy and business outcomes rather than directly managing asset production
Global Brand Governance
Drive consistency across international markets while allowing for localized relevance
Define decision rights and governance processes for brand approvals across regions
Implement processes and review mechanisms to maintain brand quality at scale
Partner with regional teams to adapt brand strategy effectively without diluting core identity
Implement processes and review mechanisms to maintain brand quality at scale
Serve as final escalation point for brand strategy decisions impacting multiple markets or functions
Cross-Functional Leadership
Collaborate closely with Growth Product Merchandising and International teams
Influence executive leadership on brand implications of business decisions (e.g. product launches market entry partnerships)
Influence senior stakeholders and serve as the central authority on brand decisions
Manage and mentor a team of designers creatives and external partners/agencies
Lead and develop brand strategy capabilities within the organization; direct management of creative production teams may be indirect or through layered leadership
Knowledge Skills and Abilities:
Required:
Bachelors degree in graphic design marketing or a related field
12 years of experience in branding brand strategy or creative design
Strong leadership and team management skills
Experience developing and operationalizing brand strategy at a global or enterprise level
Strong analytical skills including ability to interpret brand performance data and market research
Experience influencing executive stakeholders and driving cross-functional alignment
Excellent communication and collaboration and presentation skills
Ability to work in a fast-paced environment
Proven track record of developing successful marketing campaigns
Proficient in Adobe Creative Suite and other design software
Strong understanding of industry trends and best practices
Cross-device and cross-platform design skills in the native environment (iOS and Android) mobile web and desktop
Excellent communication presentation and interpersonal skills and ability to champion design decisions
Experience working in a fast-paced environment and with rapid prototyping
Experience leading a team
Equipment Knowledge:
Proficiency in design and prototyping tools such as Adobe CS and Sketch
Superior knowledge of Adobe Creative Suite
Experience with Microsoft Office Suite (Word Excel PowerPoint)
Experience with Google Business Suite (Gmail Drive Docs Sheets Forms) preferred
Education Requirements:
BA or BS in interactive design graphic design or equivalent experience.
#LI-ME1
The anticipated pay scale for this position can be found below however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job the type of years and experience within the industry education etc. iHerb LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.
Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical dental vision and basic life insurance programs and may enroll in our companys 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the companys policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.
Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
For more information on iHerb benefits visit us at .
About iHerb iHerb is on a mission to make health and wellness accessible to all. We offer Earths best-curated selection of health and wellness products at the best possible value delivered with the most convenient experience.
Were the worlds largest eCommerce platform dedicated to vitamins minerals and supplements and other health and wellness products. For more than 25 years weve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items we ship over 50000 products from over 1800 brands direct to our customers in 180 countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly Embrace Diversity & Inclusion Strive for Simplicity
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
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