Creative Strategy & Account Lead
Los Angeles, CA - USA
Job Summary
is hiring a Creative Strategy & Account Lead to serve as a senior agency leader within an inter-agency team supporting a major automotive dealership group. This person will report directly to agency leadership and partner closely with the Account Director Creative Director and field teams to drive creative strategy strengthen client relationships and ensure creative work performs at the highest level across markets.
This role requires someone with a strong creative strategy backbonenot a copywriter but someone with a sharp point of view who can build a brief shape the narrative give meaningful creative feedback and drive a project from strategy through presentation. They need to understand what the client needs ensure the work delivers on those needs and tell the right story when its time to sell the work in.
They also need to be a relationship builder. A significant part of this role is earning trust with dealership marketing directors and general managers not just servicing them but becoming the kind of partner they actively seek out. That takes business acumen creative credibility and the confidence to lead conversations that go beyond asset requests.
This is not a single-lane role. The right person moves fluidly between strategic planning creative oversight field support and client management and knows which mode the moment demands.
Core Responsibilities
1. Strategic & Creative Leadership
- Lead creative strategy across brand campaign and production initiatives owning the strategic direction from project brief through final delivery
- Translate project briefs into strong creative briefs grounding the work in client objectives audience insight and a clear strategic narrative
- Provide substantive creative feedback that sharpens the work in close partnership with Creative Director and creative team leadership
- Ensure every project has a clear story when its time to present connecting creative rationale to performance data cultural insights and business context
- Drive projects like brand strategy campaign concepting and production from initiation to completion not by writing the work but by ensuring its strategically sound and client-ready
- Proactively search for insights (category cultural etc) to make work better
- Build and refine client-facing presentations that frame creative recommendations within a narrative of insight strategy and measurable impact
2. Elevate Creative Performance
- Ensure media and creative are working in concert to maximize the efficacy of every campaign consistently pushing for stronger performance not just delivery
- Oversee and inform creative briefs to ensure they are built on strong actionable insights that elevate the creative output.
- Read and interpret media performance reports partnering with media teams to identify performance challenges and solve them through creative strategy adjustments
- Champion a culture of continuous improvement where creative is measured iterated and optimized not just launched and forgotten
3. Support Field Teams with Creative Expertise
- Build strong working relationships with our account leads in the field becoming a trusted creative resource they can rely on
- Understand the challenges and opportunities across the dealership network and help field reps articulate the value of creative initiatives to general managers
- Arm field teams with the narratives playbooks and talking points they need to win buy-in at the store level
- Be available and responsive: jumping on calls building quick-turn materials and providing the creative air cover field teams need to do their jobs well
4. Build Relationships with Marketing Directors & Key General Managers
- Earn trust by showing up with insight preparation and creative solutions. not just status updates
- Work to create client evangelists: marketing directors and GMs who actively advocate for the agencys work because theyve experienced its value firsthand
- Ensure the agency has the right level of relationship depth at the right levels of the client organization
5. Co-Manage Key Projects Across the Portfolio
- Youll have an Creative Account & Strategy Director counterpart who you will divide and manage a broad portfolio of concurrent projects including: partner sponsorships annual conferences grand openings cluster campaigns and key corporate initiatives
- Own assigned projects end-to-end: scoping cross-functional alignment timeline management creative feedback client presentations and delivery
- Maintain operational clarity across workstreams so nothing falls through the cracks even when volume is high
- Bring the same strategic rigor to project management that you bring to creativeevery workstream should have a clear objective a plan and a defined measure of success
What Success Looks Like
- Creative strategy is proactive and sharp. The Creative Team receives clear well-grounded strategic direction that makes the work better
- Creative performance improves measurably over time because strategy media and creative are aligned and iterating together
- Field reps feel armed and supported. They have the narratives materials and creative confidence to win over GMs
- Priority marketing directors and GMs see the agency as a genuine strategic partner not a production vendor
- Projects across the portfolio are well-managed on time and delivered with strategic intent not just operational competence
- Client presentations land because they tell a story that connects creative to business outcomes
What Were Looking For
- 10 years of experience in an advertising or marketing agency environment with a strong track record in creative strategy account leadership or integrated campaign management
- Proven ability to build creative briefs provide strategic creative feedback and drive projects from concept through client-ready presentation
- Experience managing complex concurrent projects with the operational discipline to keep multiple workstreams on track
- Exceptional presentation skills. Comfortable building and delivering strategic narratives to senior client stakeholders
- Strong relationship-building instincts with a track record of earning trust with clients who are operationally focused not just marketing-minded
- The ability to read and respond to media performance data partnering with media teams to improve creative effectiveness
- Confidence to lead conversations influence decision-making and sell in creative direction without relying on formal authority
- This is a remote role.
Strong Differentiators
- While Tier 3 automotive experience is a plus were ultimately looking for someone who understands distributed businesses: franchise multi-location or regionally activated brands where corporate goals and local market needs dont always perfectly align. This person should be comfortable managing multiple stakeholders building consensus and turning many voices into one clear path forward.
- Experience working within inter-agency or holding company team structures
- Background in cluster or multi-location retail marketing
This role is built for someone who leads with creative conviction earns trust through preparation and presence and understands that great agency work starts with knowing what the client actually needs and having the strategic range to deliver it.
Benefits
Benefits including healthcare 401K vacation/PTO policy to be shared in greater detail during the interview process.
provides equal employment opportunity to all individuals regardless of their race color creed religion gender age sexual orientation national origin disability veteran status or any other characteristic protected by state federal or local law.
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Required Experience:
Senior Manager
About Company
Collier.Simon is The Performance Creative Agency® | Based in LA, we deliver high-performance strategy and creative that generates a tangible business outcome for iconic brands, category creators, and new ventures.