Content Producer, Creative Production

As a Content Producer on the Creative Production team you will capture and edit engaging still and short-form video content for Whole Foods Market social and brand channels. This role combines production planning with social-first photo/video capture and editing to support content creation needs. Youll collaborate with creative producers social strategists and creative partners to deliver polished on-brand content that resonates across social channels and digital platforms.

Key job responsibilities
- Concept plan capture and edit still and video content that reflects brand standards for Whole Foods Market.
- Support pre-production efforts participate in brainstorms build shot lists storyboards schedules and coordinate on-set logistics.
- Film short-form videos using mobile and professional equipment; edit and assemble short-form video content for various social platforms including TikTok Instagram Reels and Meta ensuring alignment with WFM brand standards.
- Capture basic social-first still photography and short-form video content using mobile and professional equipment when needed to support campaign timelines.
- Refine still photography and video assets captured during productions applying color correction audio mixing motion graphics and text overlays as needed.
- Transform raw footage into compelling social-first narratives that drive engagement and reflect current platform trends.
- Collaborate with Creative Social and cross-functional partners to turn insights and trends into compelling content incorporating feedback and iterating quickly to meet tight deadlines.
- Optimize content for various aspect ratios platform specifications and campaign requirements across social and digital channels.
- Maintain organized project files version control and asset libraries to support efficient workflows and content repurposing.
- Stay current on social media trends editing techniques copywriting best practices and platform algorithms to keep content fresh and relevant.
- Support the Creative Production team in developing style guides templates and editorial standards for consistent brand expression.
- Represent Creative Production professionally with vendors on set and in cross-team settings.
- Work efficiently under tight deadlines while maintaining high creative standards and attention to detail.
- Utilize strong communication and collaboration skills to work effectively with producers creatives and stakeholders.
- Understand content performance metrics and adapt creative approach based on insights.




- 2 years of professional non-internship marketing experience
- 3 years of experience in content creation with a portfolio showcasing social-first still and video work
- Strong understanding of social media platforms - especially TikTok Instagram and Meta - and how to edit specifically for each platforms unique format and audience
- Experience in marketing advertising or creative production
- Proven track record of creating engaging social content that performs well and adapts to evolving platform trends
- Proficiency with cameras lighting and audio gear for both still and video capture
- Proficiency in video editing software (Adobe Premiere Pro Final Cut Pro CapCut or similar) and photo editing tools (Adobe Photoshop Lightroom)
- Experience with motion graphics text animation and basic visual effects
- Understanding of color grading audio editing and sound design to enhance storytelling quality
- Ability to direct on-screen talent and support production logistics across various shooting environments

- Experience creating content in a retail or in-store environment
- Experience with lighting capturing and styling food/grocery products is a plus.
- Familiarity with Whole Foods Market brand
- Marketing advertising or creative production experience within retail and/or consumer packaged goods industries

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at TX AUSTIN - 59100.00 - 103400.00 USD annually