Channel Optimization Consultant

TransUnion

Job Location:

Chicago, IL - USA

Yearly Salary: $ 72300 - 105000

Posted on: 15 days ago

Vacancies: 1 Vacancy

Job Summary

TransUnions Job Applicant Privacy Notice

Personal Information We Collect

Your Privacy Choices

Team Overview

The Channel Optimization Consultant will drive the execution and optimization of integrated paid social and media campaigns across U.S. markets. This role focuses on delivering measurable outcomes including brand awareness engagement and lead generation. The ideal candidate brings expertise across B2B and B2C channels and leverages data-driven insights to optimize performance. This role will report directly to the Manager of Social Media. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Role Overview and Core Responsibilities

Monitor campaign performance conduct in-depth analysis and recommend optimizations to improve key marketing metrics.
Develop and deliver performance reports translating campaign data into clear insights and actionable recommendations for stakeholders.
Partner with cross-functional teams to align paid owned and earned media strategies with U.S. and global marketing objectives.
Apply best practices and innovative approaches to optimize full-funnel performance across platforms including LinkedIn Meta YouTube and Demandbase.
Support campaign operations and process improvements including tracking frameworks reporting methodologies and onsite execution for key events; leverage tools such as Sprinklr Eloqua and ABM platforms.

Required Knowledge and Experiences

4 years of experience managing paid social and paid media campaigns in a B2B B2C or agency environment; bachelors degree in marketing business or related field (or equivalent experience).
Proven expertise across platforms including LinkedIn Meta (Facebook/Instagram) Google Ads (Search Display YouTube) Reddit and ABM tools such as Demandbase.
Strong ability to analyze campaign performance identify trends and translate insights into actionable optimizations.
Deep understanding of audience segmentation targeting strategies bidding models full-funnel media planning and campaign tracking (UTMs pixels attribution).
Demonstrated success managing budgets pacing and ROI with strong communication organization and proficiency in Excel in a fast-paced environment.
#LI-KW1

Benefits that support every part of your life:

At TransUnion we design benefits to help youfeel well do well and plan wellfrom day one.

For Your Health: Enjoyday-one eligibilityfor medical dental and vision coverage plus supplemental plan options. Spousal domestic partner and other eligible dependent coverage is available on select plans. Choose taxadvantagedHSAandFSAaccounts to make everyday care more affordable.

For Your Protection: Weve got your back withcompanypaid basic life and AD&D optionalvoluntary life and AD&Dfor you and your family andshort and longterm disability. You can also opt into alegal planpet insurance andtravel accident coverage.

For Your Family: Fromadoption assistance and fertility planning coveragetocaregiver support were here for every chapter. AccessDependent Care FSA for possibility of an employer match a andup to 12 weeks of paid parental leavewith eligibility for a thoughtful gradual return.

For Your Future: Build toward whats next with our401(k) with employer matchandEmployee Stock Purchase Plan (ESPP). Tapfinancial wellness resourcescareer coaching and optionallongterm care insuranceto plan confidently.

For You: Grow and recharge withtuition reimbursementflexible time off for exempt employees or paid time off for nonexempt employees up to 12 paid holidays per year commuter benefits employeediscountscharitable gift matching andpaid volunteer time off plus corporate volunteer events that make it easy to give back.

For Your Wellness: Access24/7 supportincluding professionaltherapycoaching and emotional wellbeing programs alongside guided meditation and resources that supportphysical mental social and financial wellness.

We are committed to being a place where diversity is not only present it is embraced. As an equal opportunity employer all qualified applicants will receive consideration for employment without regard to race color religion sex national origin age disability status veteran status genetic information marital status citizenship status sexual orientation gender identity or any other characteristic protected by law. Additionally in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans Readjustment Assistance Act of 1974 TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnions Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting .

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law including the Los Angeles County Fair Chance Ordinance for Employers the San Francisco Fair Chance Ordinance Fair Chance Initiative for Hiring Ordinance and the California Fair Chance Act.

TransUnion complies with all applicable immigration laws and regulations. The Company does not presently provide employer support or sponsorship for an immigration-related employment benefit for this position. Applicants must be authorized to work in the United States on a full-time basis without the need for employer support or sponsorship now or in the future.

Adherence to Company policies sound judgment and trustworthiness working safely communicating respectfully and safeguarding business operations confidential and proprietary information and the Companys reputation are also essential expectations of this position.

Pay Scale Information:

The U.S. base salary range for this position is $72300.00 - $105000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion actual compensation is based on careful consideration of additional factors such as (but not limited to) an individuals education training work experience job-related skill set location and industry knowledge as well as the scope and responsibilities of the position and market considerations. Regular fulltime non-sales positions may be eligible to participate in TransUnions annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnion Overview:

At TransUnion we encourage and are committed to creating a real positive impact and shared sense of purpose within our Workforce for Good which empowers our people to grow innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the drivers seat of their professional development while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; thats why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

Be a part of our Workforce for Good youll work with great people pioneering products and cutting-edge technology.

TransUnions Internal Job Title:

Consultant Marketing

Company:

TransUnion LLC

Required Experience:

Contract

TransUnions Job Applicant Privacy NoticePersonal Information We CollectYour Privacy ChoicesTeam OverviewThe Channel Optimization Consultant will drive the execution and optimization of integrated paid social and media campaigns across U.S. markets. This role focuses on delivering measurable outcomes...