Associate Analyst, Insights, Data & Intelligence

Who we are:

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

The Business Insights Data & Intelligence (BIDI) team sits at the heart of this workturning data into strategic insight that drives storytelling campaign performance and business outcomes.

Due to our expanding client roster and scopes Burson is seeking to hire a group of entry-level Associate Analysts to join our best-in-class Business Insights Data & Intelligence (BIDI) team supporting some of the worlds most recognizable global brands such as The Coca-Cola Company Verizon and Google. This opportunity is ideal for a recent graduate with internship experience in digital media marketing communications or analytics who is excited to explore the intersection of social media consumer behavior/social listening and data-driven storytelling.

As part of a highly collaborative team youll gain hands-on experience uncovering cultural insights monitoring online conversations and helping brands make informed decisions through social and digital intelligence. This is a unique opportunity to launch a career in analytics at one of the worlds leading global communications agencies while working across high-profile client accounts.

This role can be based in Atlanta the New York metro area or Los Angeles with a preference for Atlanta-based candidates.

Relocation assistance will be available for candidates open to relocating to Atlanta.

What youll do:

• Support social listening media monitoring and reporting initiatives across a portfolio of global brands.
• Track cultural moments emerging conversations competitor activity and consumer sentiment across social and digital platforms.
• Learn and utilize industry-leading tools such as Brandwatch Sprinklr and NewsWhip to uncover actionable insights tied to brand reputation campaign performance sustainability and corporate communications initiatives.
• Translate complex social and digital data into clear compelling narratives and presentations for internal teams and clients.
• Assist in developing recurring reports dashboards and performance analyses to measure brand health and campaign impact.
• Monitor online conversations and media trends surrounding brand industry and corporate topics in real time.
• Partner with cross-functional teams across strategy creative media and communications in a fast-paced agency environment.
• Gain exposure to both agency operations and client-facing work while developing analytical and storytelling skills.

Experience that contributes to success:

• Bachelors degree in communications marketing journalism public relations data analytics business or a related field.
• Internship or hands-on experience in PR marketing social media analytics communications or digital strategy preferred.
• Strong curiosity about social media trends consumer behavior internet culture and data-driven insights.
• Excellent written verbal and presentation skills with the ability to synthesize information clearly and concisely.
• Strong organizational skills and attention to detail with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Excel and PowerPoint; familiarity with pivot tables Boolean search logic dashboards or data visualization tools is a plus.
• Comfortable learning new technologies and navigating a dynamic fast-paced environment.
• Collaborative mindset with a willingness to learn contribute ideas and work across teams.
• Exposure to social listening or analytics platforms such as Brandwatch Sprinklr Talkwalker or Meltwater is a plus.
• Additional language fluency in Spanish Portuguese or French is a bonus.

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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.